Don’t go to the supermarket when you’re hungry.

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Looking for seekers (who are looking for you)

“Don’t go to the supermarket when you’re hungry.”

The reason is obvious–when you’re hungry, you’re likely to buy things. The risk is that you’ll buy something you don’t need, because, of course, all that buying isn’t actually making you less hungry.

The same thing is true for just about anything we seek to sell. Selling water to a thirsty person, education to someone seeking enlightenment, goals to someone eager to move forwardthis is dramatically easier and more satisfying than first having to persuade someone that they should actually care about the difference you’re trying to make.

Obvious? I think so.

But most marketers make this mistake on the very first day and keep making it for their entire career.

You might be in love with the change you are trying to make in the world. Best to begin with an audience that’s rooting for you to succeed.

Are you hiding from the mission ?

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We do this in two ways:

The first is refusing to be clear and precise about what the mission is. Avoiding specifics about what we hope to accomplish and for whom. Being vague about success and (thus about failure).

After all, if no one knows exactly what the mission is, it’s hard feel like a failure if it doesn’t succeed.

The second is even more insidious. We degrade the urgency of the mission. We become diffuse. We get distracted. Anything to avoid planting a stake and saying, “I made this.”

It’s possible to spend 7 hours and 52 minutes out of an eight-hour day in doing nothing but hiding from the mission. And it’s exhausting.

This year be different;

1.Be clear and precise about what the mission is. Be specifics about what you hope to accomplish.Measure that daily,weekly,monthly depending on your goals,target and activities needed to achieve that.

2.Write it down on MS word or excel.Save for reference.

3. Avoid distractions,it could be your phone,certain individuals,websites,apps,spending habits,fears,laziness.

Good luck.keep reviewing and adjusting daily 🙂

 

The Rise of The Sovereign Individual…

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The ongoing transformation is both good news and bad.

The good news is that the Information Revolution will liberate individuals as never before.For the first time,those who can educate and motivate themselves will be almost entirely free to invent their own work and realize the full benefits of their own productivity.

Genius are being unleashed,free from both the oppression of government and the drags of racial and ethnic prejudice.

In this information society,no one who is truly able will be detained by the ill-formed opinions of others.

It does not matter what most of people on earth might think of your race,your looks,your age,your sexual proclivities or the way you wear your hair.In the cyber-economy,they will never see you.The ugly,the fat,the old,the disabled will vie with the young and beautiful on equal terms in utterly color-blind anonymity on the new frontiers of cyberspace.

Go for it…

Are you an insider…?

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Are you an insider…?

Business leaders are finally realizing that their most powerful assets are not their buildings, bank accounts, or even their technologies.
It’s their relationships with their audiences.
Relationships are about intention and attitude; shared interests, experimentation and growth.

But conventional wisdom resists attempts to develop a business concept, a “brand,” around an attitude.
“We need a defensible position. We need to own a space in the customer

What if surfing was your daily job…?

Motivation Tips

Same waves,same beach(s), different day.

The risk of skin cancer. The falling. Sand in your socks. The people hassling you for your spot on the wave. The pressure to do more sets. The other guys at the beach who don’t appreciate your style. The drudgery of doing it again tomorrow, when the weather sucks. And then every day, from now on, never ceasing.

Where would you go on vacation?

Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.

Go for it everyday..!

Cashing the check …

A check in your wallet does you very little good. It represents opportunity, sure, but not action.

Most of us are carrying around a check, an opportunity to make an impact, to do the work we’re capable of, to ship the art that would make a difference.

No, the world isn’t fair, and most people don’t get all the chances they deserve. There are barriers due to income, to race, to social standing and to education, and they are inexcusable and must fall. But the check remains, now more than ever. The opportunity to step up and to fail (and then to fail again, and to fail again) and to continue failing until we succeed is greater now than it has ever been.

As Martin Luther King Junior spoke about a half a lifetime ago,

“We are now faced with the fact, my friends, that tomorrow is today. We are confronted with the fierce urgency of now. In this unfolding conundrum of life and history, there is such a thing as being too late. Procrastination is still the thief of time. Life often leaves us standing bare, naked, and dejected with a lost opportunity. The tide in the affairs of men does not remain at flood — it ebbs. We may cry out desperately for time to pause in her passage, but time is adamant to every plea and rushes on. Over the bleached bones and jumbled residues of numerous civilizations are written the pathetic words, “Too late.”

The opportunities to start and try new directions or ventures are now Immense..Grab yourself (and your people) by the collar, yank yourself off of your comfortable, well-worn path and create something distinctive, meaningful, and emotional.

Good luck..

Here are more Free Insights for you..


What if ocean front was your daily job…?

enjoy your work

Surfing, Same waves, different day.

The risk of skin cancer. The falling. Sand in your socks. The people hassling you for your spot on the wave. The pressure to do more sets. The other guys at the beach who don’t appreciate your style. The drudgery of doing it again tomorrow, when the weather sucks. And then every day, from now on, never ceasing.

Where would you go on vacation?

Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.

Let it be from now…

Exploit Learning Together…

dolphins training and consultants articlesMeetup,Toastmasters, AA, book groups,workshops,team building events,midnight basketball, community college, jazz bands, …

There’s a pattern here.

We learn best when we learn together.

It’s not merely the logistic efficiency of putting people together in a room. Now that the internet replaces that efficiency, we see that ‘more for less’ is the least of it. Learning together serves a crucial function… it makes learning happen.

The dropout rate of massive online courses is higher than 97%. It’s easy to be exposed to education, but actually quite a challenge to learn. Access to education isn’t sufficient… something else is going on.Maybe group dynamics,art of belonging and fun.

I think it’s important for many of us to step up and lead and organize and teach.

Be the one…

What happened to the dreams..?

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Jack was a typical teenager. Overweight. Insecure.
A bit soft and naive.
Then one day, he had a dream.
One in which he felt energetic, powerful, self-assured.
That dream stirred Jake.
It created a hunger that demanded to be fed.
So he started going to the gym.
He ran on the treadmill. He lifted weights.
His mind was on fire with visions of change, of success.
He read everything he could get his hands on, sought out role models and asked for help.
He worked hard, really really hard.
He tried new exercises. Modified his routines and his diet.
And slowly, but surely, it worked.
Jake’s desire and discipline transformed him.
His dream became his reality.
Then one day, Jake forgot how to dream.
When he looked at the weights he saw the reality of pain, not the instruments of possibility.
He became bored and comfortable.
He wanted to relax, to cruise for a while.
So he searched out information and voices that validated his new desire.
And he found them.
Jake breathes easier now. He’s created an environment and routine that make him feel good.
And so, he’s done growing.
Jake reminds me of so many organizations.
Jake was moved by a dream, by a burning desire to create a new future.
And so he grew.
But then he became contented, tired of the hard work and tedium of the fundamentals.
So now he dabbles with new fangled approaches.
He rationalizes his feel good routines.
He talks dispassionately, like an accountant.
Jake has matured. He’s smart. He’s a realist.
And his impassioned dream is nothing but a fond and distant memory.

J.R.R. Tolkien wrote, “A single dream is more powerful than a thousand realities.” Reality is for wimps.

Looking for Something to React or Respond To…

In the old-school factory,the twin taskmasters are the manual and the assembly line.

The manual tells you what to do,and the assembly line keeps the work coming.Its not your job to decide.

When we move away from assembly and manual labor,it was easy to pretend that we were no longer working in a factory.It turns out that our work changed,but our psyches didn’t.

Now,we go looking for something to distract us.That is the culture of the internet,combined with the culture of the white-collar cubicle worker,combined with fear.

You don’t want to take initiative or responsibility,so you check your incoming mail,your twitter stream,your blog comments.Surely,there’s something to play off of,something to get angry about,some meeting to go to.I know for someone who goes to forty outside the country meetings and never seems to actually produce anything.And you can repeat this process forever.Forever.It never ends.

The alternative is to draw a map and lead.