When people say, “The tipping point,” they often misunderstand the concept in Malcolm’s book. They’re actually talking about the flipping point. The tipping point is the sum total of many individuals buzzing about something. But for an individual to start buzzing, something has to change in that person’s mind. Something flips from boredom or ignorance [...]
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The first step is to stop Googling things like, “how to make money online.” Not because you shouldn’t want to make money online, but because the stuff you’re going to find by doing that is going to help you lose money online. Sort of like asking a casino owner how to make money in Vegas… [...]
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The problem is finding a vector that pays for itself as you scale. We see a problem and we think we’ve “solved” it, but if there isn’t a scalable go-to-market business approach behind the solution, it’s not going to work. This is where engineers and other problem solvers so often get stuck. Industries and organizations [...]
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Hard to imagine a consultant or investor asking the CMO (Chief Marketing Officer) , “so, what’s your telephone strategy?” We don’t have a telephone strategy. The telephone is a tool, a simple medium, and it’s only purpose is to connect us to interested human beings. And then the internet comes along and it’s mysterious and [...]
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A good employee says, “I know that this is a serious problem, it’s hurting our customers and we can do better, but I can’t do a thing about it because it’s run by a different department.” A version of this might conclude with, “And I don’t even know the name of the person who’s responsible.” [...]
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Wrestling with a puzzle, a project or a problem, the likeliest reason to give up is the belief that it can’t be done. What’s the point of persevering if it’s actually impossible to succeed? “It can’t be done,” we say, throwing up our hands. Not “I can’t do it,” or “It’s not worth my time,” [...]
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It’s easy to join. There are a million reasons to say no, but few reasons to stand up and say yes. No requires just one objection, one defensible reason to avoid change. No has many allies–anyone who fears the future or stands to benefit from the status quo. And no is easy to say, because [...]
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But bravery does. The challenge of work-life balance is a relatively new one, and it is an artifact of a world where you get paid for showing up, paid for hours spent, paid for working. In that world, it’s clearly an advantage to have a team that spends more time than the competition. One way [...]
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Everything we do that’s important is the result of conflict. Not a conflict between us and the world–a conflict between us and ourselves. We want to eat another dessert but we want to be healthy and skinny as well. Who is we? Who is the self in self control, and who is being controlled? We [...]
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The things we fear are probably feared by others, and when we avoid them, we’re doing what others are doing as well. Which is why there’s a scarcity of whatever work it is we’re avoiding. And of course, scarcity often creates value. The shortcut is simple: if you’re afraid of something, of putting yourself out [...]
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