And how soon is never? Most organizations are fundamentally incapable of planning ten years out. When a company promises to be carbon neutral by 2030, theyre actually saying that they may never be. Thats because almost all the pressures on them are short-term pressures. And it doesnt help that few people expect to be in…Read moreRead more

The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money cant solve their problems, they get restless. The problem lies in what people think marketing is. Marketing isnt paying for ads, changing the logo or…Read moreRead more

When time gets short (for new parents or startup founders, for example) we naturally focus on getting efficient. We can remove extraneous details and distractions and magically get much faster at getting tasks done. But being efficient is not the same as being productive. Productive is the skill of getting the right things done, so…Read moreRead more

If you buy my product but dont read the instructions, thats not your fault, its mine. If you read a blog post and misinterpret what I said, thats my choice, not your error. If you attend my presentation and youre bored, thats my failure. If you are a student in my class and you dont…Read moreRead more

Your job might be a series of tasks. Tasks are work where money is traded for time and effort. You put in a fixed amount of time, expending effort along the way, and you get paid. In the end, tasks are completed and its up to the boss to weave those tasks together into something…Read moreRead more

Not just travel agents, but all agents. Information scarcity is disappearing. Forty years ago, passengers didnt know which airline flew where and when. And forty years ago, airlines had no easy way to find out who wanted to fly somewhere. Today, of course, theres no shortage of information or ability to connect. So paying 10%…Read moreRead more

(Unless they want to) Humans are unique in their ability to willingly change. We can change our attitude, our appearance and our skillset. But only when we want to. The hard part, then, isnt the changing it. Its the wanting it.