For some, this is the holy grail of marketing. If only more people knew what you know. If only they were aware of what you have to offer, of the work you can share. Perhaps you can get more people to click on your video, read your tweet or see your Instagram. Alas, awareness is…Read moreRead more
makena Mugane
Getting the word out…
Why even bother to think about strategy?
Theres confusion between tactics and strategy. Its easy to get tied up in semantic knots as you work to figure out the distinction. Its worth it, though, because strategy can save you when tactics fail. If a tactic fails, you should consider abandoning it. But that doesnt mean that theres something wrong with your strategy….Read moreRead more
But are you doing your work?
Here is a hint: your work might not be what you think it is. A doctor might think her job is to cure diseases. But in fact, thats not what gets and keeps patients. The cure is a goal, and its important, but its not sufficient. The technical tasks are important, but the work involves…Read moreRead more
Two kinds of practice
The first is quite common. Learn to play the notes as written. Move asymptotically toward perfection. Practice your technique and your process to get yourself ever more skilled at doing it (whatever ‘it’ is) to spec. This is the practice of grand slalom, of arithmetic, of learning your lines or c++. The other kind of…Read moreRead more
How to have your Better instincts….
“Go with your gut,” is occasionally good advice. More often, though, it’s an invitation to indulge in your fear or to avoid the hard work of understanding the nuance around us. Better advice is, “invest in making your gut smarter.” The world is a lot more complex than our gut is likely to comprehend, at…Read moreRead more