
The person youre working with might not know what you know, might not see what you see.
Its tempting to begin where we are.
But its more useful to begin where they are.

The person youre working with might not know what you know, might not see what you see.
Its tempting to begin where we are.
But its more useful to begin where they are.
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What does it mean for us to own something? If we own a piece of land and the rain washes the topsoil downstream, do we go and get the topsoil back? Do we own our reputation? We have influence over it, but some of it was gifted to us without our knowledge, and other parts […]
Pricing is an exchange of value. This for that. But price is also a story. When you have competition, your story doesnt have to justify the absolute price, simply the difference between you and the next-best option. Price is based on value, not on the cost of production. Thanks to Baumols cost disease, productivity doesnt […]