Here it is, tested, effective and worthwhile:

Stop chasing shortcuts.

Personal finance, weight loss, marketing, careers, beating traffic, relationships, education, everything that matters to someone often comes with heavily promoted shortcuts as an alternative.

Fast, risk-free, effortless secrets that magically work, often at someone elses expense.

But if the shortcuts worked as promised, they wouldnt be shortcuts, would they? Theyd be the standard.

A shortcut is not an innovation. Its not a direct path, either. Those work, but they require effort, risk and insight.

If you cant afford the time and effort to do it right, you probably cant afford to do it over after you realize that the shortcut was merely a trap.