Are you an insider…?

Dolphins Group Blog

Are you an insider…?

Business leaders are finally realizing that their most powerful assets are not their buildings, bank accounts, or even their technologies.
It’s their relationships with their audiences.
Relationships are about intention and attitude; shared interests, experimentation and growth.

But conventional wisdom resists attempts to develop a business concept, a “brand,” around an attitude.
“We need a defensible position. We need to own a space in the customer