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Hammer time

Hammer time

  So, if it’s true that to a person with a hammer, every problem looks like a nail, the really useful question is, “what sort of hammer do you have?” At big TV networks, they have a TV hammer. At a surgeon’s office, they have the scalpel hammer. A drug counselor has the talk hammer, […]

Are you an insider…?

Are you an insider…?

Are you an insider…? Business leaders are finally realizing that their most powerful assets are not their buildings, bank accounts, or even their technologies. It’s their relationships with their audiences. Relationships are about intention and attitude; shared interests, experimentation and growth. But conventional wisdom resists attempts to develop a business concept, a “brand,” around an […]