Don’t go to the supermarket when you’re hungry.

  Looking for seekers (who are looking for you) “Don’t go to the supermarket when you’re hungry.” The reason is obvious–when you’re hungry, you’re likely to buy things. The risk is that you’ll buy something you don’t need, because, of course, all that buying isn’t actually making you less hungry. The same thing is true…Read moreRead more

Are you hiding from the mission ?

We do this in two ways: The first is refusing to be clear and precise about what the mission is. Avoiding specifics about what we hope to accomplish and for whom. Being vague about success and (thus about failure). After all, if no one knows exactly what the mission is, it’s hard feel like a…Read moreRead more