Many brands want deep and long-lasting relationships with their customers.
Social media makes these interactions even more likely, because it encourages customers to speak up and to connect.
The fallacy is believing that whining equals intimacy. It doesn’t. Whining and complaining is easy and natural, but it’s not a foundation for a long term relationship.
Instead, the goal should be to get your customers to share their dreams, not their peeves.
Be ready to listen,give them a seamless communication channels.Alter your process for them because they literally own your business not you.Without customers any business big or small is just a paper.
Good Luck…