Don’t go to the supermarket when you’re hungry.

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Looking for seekers (who are looking for you)

“Don’t go to the supermarket when you’re hungry.”

The reason is obvious–when you’re hungry, you’re likely to buy things. The risk is that you’ll buy something you don’t need, because, of course, all that buying isn’t actually making you less hungry.

The same thing is true for just about anything we seek to sell. Selling water to a thirsty person, education to someone seeking enlightenment, goals to someone eager to move forwardthis is dramatically easier and more satisfying than first having to persuade someone that they should actually care about the difference you’re trying to make.

Obvious? I think so.

But most marketers make this mistake on the very first day and keep making it for their entire career.

You might be in love with the change you are trying to make in the world. Best to begin with an audience that’s rooting for you to succeed.

Are you hiding from the mission ?

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We do this in two ways:

The first is refusing to be clear and precise about what the mission is. Avoiding specifics about what we hope to accomplish and for whom. Being vague about success and (thus about failure).

After all, if no one knows exactly what the mission is, it’s hard feel like a failure if it doesn’t succeed.

The second is even more insidious. We degrade the urgency of the mission. We become diffuse. We get distracted. Anything to avoid planting a stake and saying, “I made this.”

It’s possible to spend 7 hours and 52 minutes out of an eight-hour day in doing nothing but hiding from the mission. And it’s exhausting.

This year be different;

1.Be clear and precise about what the mission is. Be specifics about what you hope to accomplish.Measure that daily,weekly,monthly depending on your goals,target and activities needed to achieve that.

2.Write it down on MS word or excel.Save for reference.

3. Avoid distractions,it could be your phone,certain individuals,websites,apps,spending habits,fears,laziness.

Good luck.keep reviewing and adjusting daily 🙂

 

Newness as a form of hiding…

Every once in a while someone will say to me, “yeah, sure, I’ve heard that before… what do you have that’s new?”

In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that’s never been previously contemplated.

But when we’re discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what’s new. Racing to build your organization around the latest social network tool or graphics-rendering technology permits you to spend a lot of time learning the new system and skiing in the fresh powder of the unproven, but it might just distract you from the difficult work of telling the truth, looking people in the eye and making a difference.

“I can’t describe the value we deliver, I’m too busy integrating this new technology into my workflow!”

All too often, the ones who are aggressively seeking the theory of the day don’t have a lot to show for what they did yesterday.

Competence vs. Opportunities…

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As we get more experienced, we get better, more competent, more able to do our thing.

And it’s easy to fall in love with that competence, to appreciate it and protect it. The pitfall? We close ourselves off from possibility.

Possibility, innovation, art–these are endeavors that not only bring the whiff of failure, they also require us to do something we’re not proven to be good at. After all, if we were so good at it that the outcome was assured, there’d be no sense of possibility.

We often stop surprising ourselves (and the market) not because we’re no good anymore, but because we are good. So good that we avoid opportunities that bring possibility.

Is It Just The Good Parts…?

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“I want to be an actress, but I don’t want to go on auditions.”

“I want to play varsity sports, but I need to be sure I’m going to make the team.”

“It’s important to sell this great new service, but I’m not willing to deal with rejection.”

You don’t get to just do the good parts. Of course. In fact, you probably wouldn’t have chosen this path if it was guaranteed to work every time.

The implication of this might surprise you, though: when the tough parts come along, the rejection and the slog and the unfair bad breaks, it makes sense to welcome them. Instead of cursing or fearing the down moments, understand that they mean you’ve chosen reality, not some unsustainable fantasy. It means that you’re doing worthwhile, difficult work, not merely amusing yourself.

The very thing you’re seeking only exists because of the whole. We can’t deny the difficult parts, we have no choice but to embrace them.

Good Luck…

Its Never Enough..


There’s never enough time to be as patient as we need to be. Not enough slack to focus on the long-term, too much urgency in the now to take the time and to plan ahead. That urgent sign post just ahead demands all of our intention (and attention), and we decide to invest in, “down the road,” down the road.

It’s not only more urgent, but it’s easier to run to the urgent meeting than it is to sit down with a colleague and figure out the truth of what matters and the why of what’s before us.

And there’s never enough money to easily make the investments that matter. Not enough surplus in the budget to take care of those that need our help, too much on our plate to be generous right now. The short term bills make it easy to ignore the long-term opportunities.

Of course, the organizations that get around the universal and insurmountable problems of not enough time and not enough money are able to create innovations, find resources to be generous and prepare for a tomorrow that’s better than today. It’s not easy, not at all, but probably (okay, certainly) worth it.

We’re going to spend our entire future living in tomorrow

Fear of Public Speaking…

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Why is it that a common,safe,and important task is so feared by so many people?

In Iconoclast,Gregory Berns uses his experience running a neuroscience research lab to explain the biological underpinnings of the resistance.In fact,public speaking is the perfect petri dish for exposing what makes us tick.

It turns out that the three biological factors that drive job performance and innovation are social intelligence,fear response,and perception.Public speaking brings all three together.Speaking to a group requires social intelligence.We need to make an emotional connection with people,talk about what they are interested in,and persuade them.That is difficult and we are not wired for this as well as we are wired to,say,eat fried foods.

Public Speaking also triggers huge fear responses.We are surrounded by strangers or people of power,all of whom might harm us.Attention is focused on us,and attention (according to our biology) equals danger.

Last,and more subtly,speaking involves perception.It exposes how we see things,both the thing we are talking about and the response of the people in the room.Exposing that perception is frightening.

In a contest between the rational desire to spread an idea by giving a speech and the biological phobia against it,biology has unfair advantage.Hence the need to step up and challenge yourself.

Public Speaking is a great fulfilling skills to develop,embrace the challenge today..Here are some free tips..

Good Luck..

Are you good at listening ..?

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Live interaction still matters. Teachers, meetings, presentations, one on one brainstorms–they can lead to real change. The listener has nearly as big a responsibility as the speaker does, though. And yet, Google reports four times as many matches for “how to speak” as “how to listen.” It’s not a passive act, not if you want to do it right.

If listening better leads to better speaking, then it becomes a competitive advantage.

Ask an entrepreneur leaving the office of a great VC like Fred Wilson. She’ll tell you that she gave the best pitch of her career–largely because of the audience. The hardest step in better listening is the first one: do it on purpose. Make the effort to actually be good at it.

Don’t worry so much about taking notes. Notes can be summarized in a memo (or a book) later.

Pay back the person who’s speaking with enthusiasm. Enthusiasm shown by the expression on your face, in your posture, in your questions.

Play back what you hear but in your own words, using your own situation. Don’t ask questions as much as make statements, building on what you just heard but making it your own. Take what you heard and make it the foundation for what you are trying on as your next idea.

If you disagree, wait a few beats, let the thought finish, and then explain why. Don’t challenge the speaker, challenge the idea.

The best way to honor someone who has said something smart and useful is to say something back that is smart and useful. The other way to honor them is to go do something with what you learned.

Good listeners get what they deserve–better speakers.

Fearless,Reckless,and Feckless….

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Organizations seek out people who are fearless,but go out their way to weed out reckless.what is the difference?

Fearless doesn’t mean “without fear.” what it means in practice is “unafraid of things that one should not be afraid of.”Being fearless means giving a presentation to an important customer without losing a nights sleep.It means being willing to take intellectual risks and forge a new path.The fear is about an Imagined threat,so avoiding the fear allows you to actually accomplish something.

Reckless on the other hand means rushing into places that only a fool would go.Reckless leads to huge problems,usually on the bosses dime.Reckless is what let us to the mortgage and liquidity crisis.Reckless is way out of style.

Feckless?Feckless is the worst of all.Ineffective,Indifferent,and Lazy..

Which one is for you…??

Keep Learning or Die…

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Why financial education is the key to prospering or perishing in a fast-paced world

Everybody learns. For instance, in order to make bread, bakers follow a recipe they’ve learned, even if it’s in their head. Surgeons follow a recipe for complicated procedures, with certain steps and actions that must be taken to see a positive outcome. Even employees at McDonald’s have a formula they must follow in order to be good at their jobs.

When it comes to money, the same is true. Most of us have heard the saying, “You are what you eat.” I have a similar saying: “You become what you study.”

In other words, be careful what you learn, because your mind is so powerful that you generally become what you put into your head. This is why it’s important to be proactive in your learning rather than passive. When you’re a passive learner, you become whatever others want you to be rather than what you want to be. When you’re an active learner, you take control of your life and your future.

Unfortunately, most people are passive learners, and as a result, they are perishing financially in a world that is active and changing.

When it comes to money, the masses generally have one basic formula that they follow, which they learned in school: Work for money. The predominant formula I see in the world is that every day millions of people get up, go to work, earn money, pay bills, balance checkbooks, buy some mutual funds, and go back to work. That is the basic formula.

The problem is that those are the old rules of money. They don’t work in today’s world. The rich know this and have long since moved onto new formulas for making money work for them and for getting rich.

This is because the rich have a financial education that they use to prosper. The poor have a traditional education that causes them to perish.

The rich take control of their education

The thing that separates the rich from the poor is what they learn, how they learn, and the speed at which they learn. If you’re tired of what you’re doing, or you’re not making enough, it’s simply a matter of changing your formula for making money by changing what, how and the speed at which you learn.

The rich learn fast

If you want to take control of your financial education, most junior colleges have classes on financial planning and buying traditional investments. They are a good place to start, but I am always searching for a faster formula. That is why, on a fairly regular basis, I make more in a day than many people will make in their lifetime.

The reality is that traditional education is often teaching yesterday’s formula. If you want to learn today’s formula, you need to be more proactive in your education and be learning much quicker. This is why I suggest attending conferences and seminars, reading books, and being mentored by people who are actually in the industries you’re interested in.

If you want to be a technical trader, learn from the best technical traders who are actually making money and working everyday, not from professors who have yesterday’s theories. The same is true for real estate, business, commodities, and more. These types of people know what’s changed, what’s changing, and how to adjust to prosper. They have valuable knowledge that will make you rich.

In today’s world, it’s not so much what you know that counts because what you know is old. Rather, it’s how fast you learn. If you can find information others are looking for quicker then they can, you’ll go far in life. It’s a priceless skill.

What are you going to do today to boost your financial literacy?