Getting the word out…

For some, this is the holy grail of marketing. If only more people knew what you know. If only they were aware of what you have to offer, of the work you can share. Perhaps you can get more people to click on your video, read your tweet or see your Instagram. Alas, awareness is…Read moreRead more

Marketing Defined…

I think that any time reality doesn’t match your expectations, it means that marketing was involved. Perhaps it was advertising, or perhaps deliberate story telling by an industry. Or perhaps it was just the stories we tell one another in our daily lives. It’s sort of amazing, even to me, how much marketing colors the…Read moreRead more

Bigger may feel safer but is it ?

Creative institutions get bigger so that they can avoid doing things that feel risky. They may rationalize this as leverage, as creating more impact. But it’s a coin with two sides, and the other side is that they do proportionally more things that are reliable and fewer things that feel like they might fail. In…Read moreRead more

But are you doing your work?

Here is a hint: your work might not be what you think it is. A doctor might think her job is to cure diseases. But in fact, thats not what gets and keeps patients. The cure is a goal, and its important, but its not sufficient. The technical tasks are important, but the work involves…Read moreRead more

Newness as a form of hiding…

Every once in a while someone will say to me, “yeah, sure, I’ve heard that before… what do you have that’s new?” In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that’s never been previously contemplated. But when we’re discussing our goals, our passion…Read moreRead more

Competence vs. Opportunities…

As we get more experienced, we get better, more competent, more able to do our thing. And it’s easy to fall in love with that competence, to appreciate it and protect it. The pitfall? We close ourselves off from possibility. Possibility, innovation, art–these are endeavors that not only bring the whiff of failure, they also…Read moreRead more

Is It Just The Good Parts…?

“I want to be an actress, but I don’t want to go on auditions.” “I want to play varsity sports, but I need to be sure I’m going to make the team.” “It’s important to sell this great new service, but I’m not willing to deal with rejection.” You don’t get to just do the…Read moreRead more

Its Never Enough..

There’s never enough time to be as patient as we need to be. Not enough slack to focus on the long-term, too much urgency in the now to take the time and to plan ahead. That urgent sign post just ahead demands all of our intention (and attention), and we decide to invest in, “down…Read moreRead more

Fear of Public Speaking…

Why is it that a common,safe,and important task is so feared by so many people? In Iconoclast,Gregory Berns uses his experience running a neuroscience research lab to explain the biological underpinnings of the resistance.In fact,public speaking is the perfect petri dish for exposing what makes us tick. It turns out that the three biological factors…Read moreRead more

Are you good at listening ..?

Live interaction still matters. Teachers, meetings, presentations, one on one brainstorms–they can lead to real change. The listener has nearly as big a responsibility as the speaker does, though. And yet, Google reports four times as many matches for “how to speak” as “how to listen.” It’s not a passive act, not if you want…Read moreRead more