For some, this is the holy grail of marketing. If only more people knew what you know. If only they were aware of what you have to offer, of the work you can share. Perhaps you can get more people to click on your video, read your tweet or see your Instagram. Alas, awareness is…Read moreRead more
top trainers in kenya
Getting the word out…
Marketing Defined…
I think that any time reality doesn’t match your expectations, it means that marketing was involved. Perhaps it was advertising, or perhaps deliberate story telling by an industry. Or perhaps it was just the stories we tell one another in our daily lives. It’s sort of amazing, even to me, how much marketing colors the…Read moreRead more
Bigger may feel safer but is it ?
Creative institutions get bigger so that they can avoid doing things that feel risky. They may rationalize this as leverage, as creating more impact. But it’s a coin with two sides, and the other side is that they do proportionally more things that are reliable and fewer things that feel like they might fail. In…Read moreRead more
But are you doing your work?
Here is a hint: your work might not be what you think it is. A doctor might think her job is to cure diseases. But in fact, thats not what gets and keeps patients. The cure is a goal, and its important, but its not sufficient. The technical tasks are important, but the work involves…Read moreRead more