Don’t go to the supermarket when you’re hungry.

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Looking for seekers (who are looking for you)

“Don’t go to the supermarket when you’re hungry.”

The reason is obvious–when you’re hungry, you’re likely to buy things. The risk is that you’ll buy something you don’t need, because, of course, all that buying isn’t actually making you less hungry.

The same thing is true for just about anything we seek to sell. Selling water to a thirsty person, education to someone seeking enlightenment, goals to someone eager to move forwardthis is dramatically easier and more satisfying than first having to persuade someone that they should actually care about the difference you’re trying to make.

Obvious? I think so.

But most marketers make this mistake on the very first day and keep making it for their entire career.

You might be in love with the change you are trying to make in the world. Best to begin with an audience that’s rooting for you to succeed.

Are you hiding from the mission ?

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We do this in two ways:

The first is refusing to be clear and precise about what the mission is. Avoiding specifics about what we hope to accomplish and for whom. Being vague about success and (thus about failure).

After all, if no one knows exactly what the mission is, it’s hard feel like a failure if it doesn’t succeed.

The second is even more insidious. We degrade the urgency of the mission. We become diffuse. We get distracted. Anything to avoid planting a stake and saying, “I made this.”

It’s possible to spend 7 hours and 52 minutes out of an eight-hour day in doing nothing but hiding from the mission. And it’s exhausting.

This year be different;

1.Be clear and precise about what the mission is. Be specifics about what you hope to accomplish.Measure that daily,weekly,monthly depending on your goals,target and activities needed to achieve that.

2.Write it down on MS word or excel.Save for reference.

3. Avoid distractions,it could be your phone,certain individuals,websites,apps,spending habits,fears,laziness.

Good luck.keep reviewing and adjusting daily 🙂

 

Competence vs. Opportunities…

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As we get more experienced, we get better, more competent, more able to do our thing.

And it’s easy to fall in love with that competence, to appreciate it and protect it. The pitfall? We close ourselves off from possibility.

Possibility, innovation, art–these are endeavors that not only bring the whiff of failure, they also require us to do something we’re not proven to be good at. After all, if we were so good at it that the outcome was assured, there’d be no sense of possibility.

We often stop surprising ourselves (and the market) not because we’re no good anymore, but because we are good. So good that we avoid opportunities that bring possibility.

Is It Just The Good Parts…?

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“I want to be an actress, but I don’t want to go on auditions.”

“I want to play varsity sports, but I need to be sure I’m going to make the team.”

“It’s important to sell this great new service, but I’m not willing to deal with rejection.”

You don’t get to just do the good parts. Of course. In fact, you probably wouldn’t have chosen this path if it was guaranteed to work every time.

The implication of this might surprise you, though: when the tough parts come along, the rejection and the slog and the unfair bad breaks, it makes sense to welcome them. Instead of cursing or fearing the down moments, understand that they mean you’ve chosen reality, not some unsustainable fantasy. It means that you’re doing worthwhile, difficult work, not merely amusing yourself.

The very thing you’re seeking only exists because of the whole. We can’t deny the difficult parts, we have no choice but to embrace them.

Good Luck…