How to Improve Your PowerPoint Slides with the Rule of Thirds…

You can design attractive visuals by following simple guidelines. One of these simple guidelines is the Rule of Thirds a composition technique borrowed from photography and other visual arts that works wonderfully in PowerPoint.In this article, you will learn: What is the Rule of Thirds? How do photographers use the Rule of Thirds? How can…Read moreRead more

Marketing Defined…

I think that any time reality doesn’t match your expectations, it means that marketing was involved. Perhaps it was advertising, or perhaps deliberate story telling by an industry. Or perhaps it was just the stories we tell one another in our daily lives. It’s sort of amazing, even to me, how much marketing colors the…Read moreRead more

Bigger may feel safer but is it ?

Creative institutions get bigger so that they can avoid doing things that feel risky. They may rationalize this as leverage, as creating more impact. But it’s a coin with two sides, and the other side is that they do proportionally more things that are reliable and fewer things that feel like they might fail. In…Read moreRead more