The chief hype officer…Really?

The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money cant solve their problems, they get restless. The problem lies in what people think marketing is. Marketing isnt paying for ads, changing the logo or…Read moreRead more

Logistics vs (and) innovation…

When innovation arrives, the logistics people have to scramble to keep up, because innovation always makes it hard to do things the way we used to. Over time, an innovative company thrives if it can get its logistics in order. Ship the right stuff to the right people on time and on budget. Once this…Read moreRead more