Its way easier to eat lousy food than it is to exercise it off. Your effort is undermined by your inputs.
And the same thing is true for corporate culture.
You can work as hard as you like to create expectations and policies. But the people you begin with their dreams, their narratives and their habits are difficult to transform.
Successful projects and organizations require more than good intent. They require inputs from committed people who are going where you’re going. And they require a strategy that rewards not just short-term effort, but thoughtful direction and useful daily engagement.
Start with the right people. Figure out what the market needs and turn that objective into a daily practice, step by step. There is no such thing as an overnight sustainable success.