Could it be that our lives and careers are simply a reflection of our Words?

►Is the difference between a millionaire and a billionaire the words they know and use?

►Could the difference between a happy person and depressed person simply be the words they chanted to themselves?

NITA Approved Trainers
+254-20-2211362 / 382
Dolphins Group Offers
Excellent Project Management Skills Training...

Current Delivery Model ; Online Training or Conferencing with social distancing

Date; 22nd To 26th June 2020 (Five Days)

►Reserve Online

Budgeting and Cost Control Skills Training & Consultancy...

 Current Delivery Model ; Online Training or Conferencing with social distancing

Date; 25th To 26th June 2020

►Reserve Online.

Advanced MS Excel Skills Training

Current Delivery Model ; Online Training or Conferencing with social distancing

Date; 15th To 19th June 2020 (Five Days)

►Reserve Online

Certified ECOMMERCE Specialist...The Future

 Current Delivery Model ; Online Training or Conferencing with social distancing

Date; ; 22nd To 26th June 2020 (Five Days)

 ►Reserve Online



Valuable Content for you on;

enjoy Discounts,FREE Slots..



    dolphinsgroup_on_twitter        dolphins_training_blog

Five New Rules for Marketing ....




Marketing is part art, part science and part business. Because it's such a subjective thing, there are few hard and fast rules. But here are five new ones to guide you in your quest to boost your profits with a minimum investment and avoid nasty surprises along the way.

1) The 10/30/60 Rule
All guerrillas know they have three markets. The largest of those markets and the one that represents the least profits to you is called your universe -- everybody within your marketing area regardless of whether they match your customer profile. Top Marketers invest 10 percent of their marketing budget talking to their universe, attempting to move them into their second largest market, one that ranks in the middle for generating profits.

That market is called your prospects, those members of the universe who do fit your customer profile. Your job: invest 30 percent of your budget in an effort to nudge these people into your third market -- your customers, easily your most lucrative source of profits.

Top Marketers invest 60 percent of their budgets marketing to their customers, knowing it costs them one-sixth as much to make a sale to an existing customer compared with marketing to a non-customer. By investing the most in the market that produces the most profits, yet costs the least to reach, guerrillas maximize their total marketing investment.

2) The 1/10/100 Rule
Now that you know the value of customers, don't overestimate their importance even though it ranks very high. Other marketing investments are even more worthwhile. When guerrillas think of marketing, they know where the real power resides and invest accordingly.

A rule guides them to where they should be putting their time and money. It dictates to guerrillas that $1 spent communicating with their own staff is equivalent to $10 spent communicating with the trade and $100 spent talking to their customers. Customers are glorious and the trade very helpful, but never overlook the marketing power of your own people.

3) The Rule of Thirds
Almost every business is now marketing online. Top Marketers have learned how to budget their online investment. They invest one-third of it in designing and posting their website, making it look attractive and be very simple to find.

They invest another third of that online budget to attract people to that site, knowing that marketing that site offline is a key to succeeding with it. online. The final third of their online budget is used to improve and maintain their site, keeping it fresh and fascinating. By allocating their online budgets realistically, guerrillas make the most of the Internet.

4) The Rule of Twice
I hate to be the one to break the news to you, but even though the price of technology is dropping and will continue to drop, you've still got to face up to the reality that it will end up costing you twice what you think it will cost to remain truly competitive online as technologies advance and evolve. And you've got to know that you're kidding yourself if you're not staying competitive in that arena.

5) The Rule of The Ruler
You may consider yourself just too busy to attend to run the marketing show. You may have followed in the footsteps of other guerrillas and delegated the marketing function to a designated guerrilla. Still, I think you should know that the very best CEOs in The World are deeply involved in marketing and take full responsibility for it.


While you can delegate the function, you can't really delegate the passion and the vision, making it necessary for you, as the ruler, to take command of the process and keep your eyes on it all along. Follow that rule and you'll never be lead down a garden path by well-meaning but misguided marketing types whose goals may not be quite the same as yours.

Keep Marketing,Keep Winning,Keep Growing...

Compiled By,

Makena Mugane,

Business Development.

Dolphins Group.


Thanks guys; keep implementing
Earn by being Referred or Referring Here...

View & Earn by being Referred or Referring your friends, workmates, colleagues or Upcoming Trainings  Here..►




We know what we are, but know not what we may be...Discover...



We shared a lot. I am a changed person even the entire office is surprised. I will forever remember remember the training- Vinic Sarange Ombaso

View more from here...

Change your thoughts and you change your world....!


Amazing trainings, quite relevant and fulfilling, 9 out of 10. Empower more and more people –Vincent KK, Safaricom ltd



5 Tips to Stop Interrupting Others…
Link Up, Be the Driver....
Are you Job hunting or know someone who is ?


Create your profile here with ease and showcase yourself to large number of potential recruiters/employers/business owners /dept heads all waiting to view you Today....Click Here