Run toward your fear..

 

how to be courageous

The world best kept secret is that on the other side of your fear,there is something safe and beneficial waiting for you.If you pass through even a thin curtain of fear,you will Increase the confidence you have in your ability to create your life.

“Fear kills more people than death” .Death kill us but once,and we usually don’t even know it.But fear kills us over and over again,subtly at times and brutally at others.

It could be any sort,Public Speaking,starting a project,Raising capital,Starting a personal blog and actually writing,posting on Facebook,twitter,Investing,even loving someone or your family not t mention that difficult person…

Remember..Courage is not the absence of fear, but rather the judgement that something else is more important than fear..

Dare today..

 

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Your Strategic Plan…A Story of AOL’s Shaky Road to Growth…

how to develop a strategic plan

In 1997 America Online greatly increased its subscriber base.

With a complete change in its pricing policy, the company went from about 5 or 6 million subscribers to 14 million in a matter of months. That sudden growth caused huge bottlenecks in the dial-in networks. It seemed that every AOL subscriber, new or old, was angry with the company.

Sure, prices were for the most part lower because AOL had dramatically changed its policy from an hourly charge to a monthly flat fee. But, now the network was so crowded that customers often couldn’t connect. There were more than twice as many subscribers with the same number of dial-in connections to serve them. And because AOL had changed to a flat rate, those who were able to connect were staying online for a long time.

AOL was like the dog that caught the car: its marketing was too successful and it couldn’t handle all of the resulting business. The company was stretched for resources and facing a dilemma. The managers didn’t want to back off on rapidly growing the customer base, but they did not have the resources to grow the physical network quickly enough to keep pace. AOL was at risk of losing customers as fast as they signed up.

The managers needed to do something -and quick. They examined their options and prioritized. They realized that, as the Internet evolved, the value of their service was moving from dial-up networks to content. So they sold the physical network portion of their business to MCI-WorldCom. They used the cash from that transaction, along with other borrowed money, to fund their core business, which was taking care of their subscribers and generating content. They advertised like crazy and continually improved their content.

The plan worked. MCI-WorldCom used its strategic competencies to do what it does best -build a world-class computer network for AOL –and AOL was able to generate the resources to keep most of its customers and continue growing. Now AOL is the No. 1 choice for Internet access: about 60% of all new Internet users choose to enter with AOL.

Here is some more insights

Strategy matters more than ever…

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The Four Habits that Form Habits…

how to form a good habit,how to aquire a new habit

 

My friend wants to work out more, but he has a hard time forming the habit (many of you might be familiar with this problem). From having to get dressed to go to the gym, to actually going to the gym, to the thought of a hard workout … our minds tend to put off the habit.

The solution is exceedingly simple: just do three pushups. Or tell yourself you have to walk/jog for just one minute.

Make it so easy you can’t say no.

Of course, most people will think that’s too easy, and tell themselves they have to do more than that. This advice is for other people! Unfortunately, it’s this mindset that causes people to fail at habits — we think we can do more, despite past evidence to the contrary, and so we aspire to greatness. We try to climb Everest before we’ve learned to walk.

Learn the fundamentals of habits before you try to do the advanced skills. If I could convince people of that, I could get millions to change their habits, be healthier, simplify, procrastinate less, start creating amazing things.

Today we’re going to go over the fundamentals of habit — four key habits to form habits. If you can learn these four habits, you’ll have the foundation to form pretty much any habit.

Habit 1: Start Exceedingly Small

Another common habit that too few people actually do is flossing daily. So my advice is just floss one tooth the first night.

Of course, that seems so ridiculous most people laugh. But I’m totally serious: if you start out exceedingly small, you won’t say no. You’ll feel crazy if you don’t do it. And so you’ll actually do it!

That’s the point. Actually doing the habit is much more important than how much you do.

If you want to exercise, it’s more important that you actually do the exercise on a regular basis, rather than doing enough to get a benefit right away. Sure, maybe you need 30 minutes of exercise to see some fitness improvements, but try doing 30 minutes a day for two weeks. See how far you get, if you haven’t been exercising regularly. Then, if you don’t succeed, try 1-2 minutes a day. See how far you get there.

If you can do two weeks of 1-2 minutes of exercise, you have a strong foundation for a habit. Add another week or two, and the habit is almost ingrained. Once the habit is strong, you can add a few minutes here and there. Soon you’ll be doing 30 minutes on a regular basis — but you started out really small.

Try the flossing habit — try to floss every tooth every night, and see how far you get. You might succeed … but if you fail, try just one tooth per night and see how far you get. Your mileage will vary, but on average most people get farther with a habit when they start small.

One glass of water a day. One extra vegetable. Three pushups. One sentence of writing a day. Two minutes of meditation. This is how you start a habit that lasts.

Habit 2: Be Mindful of Negative Thoughts

Most people will skip this habit, because they don’t think it’s necessary. Then they wonder why the habit failed.

When one of my cousin quit smoking in 2005, he finally learned to watch my thoughts. He says;I saw that I had a lot of self-talk I wasn’t aware of. My mind would start rationalizing the idea of smoking just one cigarette. “One won’t hurt!” “Why are you torturing yourself?” “Is this really worth it?” “Just give in, it’s much easier.” “You can’t do this, it’s too hard.”

Think about those thoughts for a second. He continues; How many did I have that I wasn’t aware of? How powerful were they, when I didn’t realize they were there? How many times did they cause me to smoke when I had previously tried to quit? And how often do these kinds of thoughts act on you?

The same thoughts happened when I tried to start running the next month — my mind would say, “You should stop now. It’s too hard. You’ll feel much better when you stop.” And of course, thoughts like these are very tempting, very powerful.

Then I started to learn to eat healthier, and repeatedly failed because I would give in to chips and pizza and ice cream. My mind would say, “You’ve been doing good, and this food is your reward!” Or, “Why are you denying yourself pleasure — life isn’t supposed to be hard!”

I learned to let these thoughts go. They are just thoughts — they don’t control me. They are just things that happen, like a leaf falling from a tree as I run by. Interesting phenomena, but not a determination of my life.

Watch the thoughts. Learn to let them go. Get good at discomfort. Triumph over the childish selfish scared mind.My cousin life is different and can testify to this..
Habit 3: Savor the Habit

This is the converse of Habit 2, but just as important. Your new habit isn’t some sort of sacrifice, some sort of chore you need to get through to get to your better life.

Your new habit is your better life.

The new habit, whatever it is, should be something you enjoy. Otherwise, don’t do it.

If you want to eat healthier, learn to enjoy the taste of this delicious, fresh, healthy food. An apple can be just as delicious as any junk food snack, if you pay attention and savor it.

If you are exercising, pay close attention to and enjoy the moving of the body, the feeling of exertion, the flow of blood through your brain, the focus.

If you are writing, sit with the words and enjoy the quiet concentration, the exhilaration of creation.

Learn to enjoy the habit, and the habit will become its own reward. The goal isn’t some distant achievement, but the process itself.

Habit 4: Have a Plan for When You Falter..

This is really key — I can’t count how many people I know who have done really well with their habit for 6-7 days, and then when some disruption happened (it’s incredibly common), and then never re-started.

Get in the habit of re-starting when you falter.

How do you do that? Get some accountability — promise a friend or your spouse that you’ll pay $25 or Ksh 300 if you miss your new habit two days in a row … and then double that the next day ($50 or ksh 600), and double that if you miss four days in a row ($100), and double every day you miss in a row after that. Or promise wash their car if you miss three days in a row. Tell everyone on Facebook that you’ll personally clean their bathrooms if you miss three days in a row.

Missing one day in a row is not the end of the habit. Missing two days isn’t great, but you can recover. Miss three days, and the habit is shot. So don’t allow yourself to miss three days, and try your damndest not to even miss two days.
Forming the Four Habits

So how do you form the habits that form all other habits?

As simply as possible.

Choose one incredibly easy habit to do in the next two weeks. Floss one tooth. Drink one glass of water. Eat one fruit. Exercise or meditate or write or do yoga for 2 minutes a day. Just two minutes.

Then apply all four habits to those two minutes, every day. You’ll start to learn how to form a new habit, and that’s a skill that will pay off for a lifetime.

You can do it…

 

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The brand story is about you, not about the brand…

 

sam muchai blog

Why prefer Coke over Pepsi or Safaricom over Airtel or BMW over Toyota?

In markets that aren’t natural monopolies or where there are clear, agreed-upon metrics, how do we decide?

Yes, every brand has a story—that’s how it goes from being a logo and a name to a brand. The story includes expectations and history and promises and social cues and emotions. The story makes us say we “love Google” or “love Java”… but what do we really love?

We love ourselves.

We love the memory we have of how that brand made us feel once. We love that it reminds us of our mom, or growing up, or our first kiss. We support a charity or a soccer team or a perfume because it gives us a chance to love something about ourselves.

We can’t easily explain this, even to ourselves. We can’t easily acknowledge the narcissism and the nostalgia that drives so many of the apparently rational decisions we make every day. But that doesn’t mean that they’re not at work.

More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be.

Great marketers don’t make stuff. They make meaning….

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How To Never Give Up…

sam muchai blog

– Hope Doesn’t Abandon Us, We Abandon Hope – Here’s How To Never Never Never Give Up

The prerequisite to never give up is to be prepared to get up.

Winning is not just about knowing where you want to go to, it’s also about being mentally, spiritually and physically fit to get there.

The path of success is littered with bones and body bags of those who decided to fade to black somewhere in between the beginning of their journey and their destination.

I understand the feeling of exhaustion when you seem to be working really hard, while nothing is hardly working other than life seeming to be going into overtime whipping on you.

It’s hard to breathe… your lungs are burning, your eyes are blurry, your knees are buckling and your breathing is shallow.

You reach out and reach up hoping to grab hold of the hand of a friend or family member to help you get your footing or get back up from a slip and fall.

However, your reach comes back hollow as no hand claps to yours …so you decide to call out names one by one and as you scream in agony in what seems like your inevitable defeat… and all you hear is the echo of your own voice as if your in an empty hall, left alone… abandoned by those who said they’ll stick with you through thick and thin.

Your back hurts, not just from your work load and heavy burdens, but from those who said they had your back but instead betrayed you and started stabbing you in the back.

From pools of sweat, running tears and drops of blood …life seems to have knocked the wind out of you.

But if you never give up …then life hasn’t knocked the WIN out of you.

I know there is no music to dance to… and no one to dance with. I understand there is no one to make you laugh and nothing to laugh at.  There are no voices in the room… nothing but silence… all you can hear and feel is your own heart beat as you struggle to breath, as if you’re trying to inhale through a straw.

This has become your defining moment as hope is turning into hopelessness and fearlessness into fear.

Destiny hangs in the balance as you feel like your hanging by a thread.

There is only one decision to be made now… will you or will you not give up.

I vote, that you NEVER GIVE UP!

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Do You Have Strategic Competencies…?

 

sam muchai blog

Imagine that you are holding a box that contains something of great value to your customers and no one else has it or can even copy it with-ought great difficulty.

Do you think you could make any money with it?of course you could! That is the holy grail in business -to have something that is both valuable and unique,something that customers really want and makes you different from other competitors.We call such a things Strategic competencies-and you should find yours.

But strategic competencies are not like many other things in business.You cant go anywhere and buy a strategic competency,the way you can purchase a machine,acquire a patent,or even hire an employee.That is because true strategic competencies are different.They are intellectual assets,not physical assets,and they are the hidden drivers behind most successful modern companies.

Look at it this way.The more intellectual content you have in what you do,the better you can perform.The more you can know about designing your services,or making your product, or delivering it to your customers,tastes,or advertising it,or anything else,the more likely it is that you already have strategic competency.You have just got to find it.If you can put your special know-how(which is better and different) into your services or products,you will have a winner.But first you have got to find that unique and valuable knowledge..Keep going.

Later in the week we look at the mix of Strategic Competency…

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Five quick tips to enhance your productivity…

1. Plan – Your plan identifies the who, what, when and where of closing the gap between where you are and where you want to be.
2. Prioritize – Sequence is everything. You don’t put your pants on first and then your underwear or you shoes on first and then your socks. Knowing the order of what to do keeps things in order when you’re doing them.

sam muchai how-to-be-productive-300x300
3. Do It Now – The fastest route to getting to where you want to go is starting now, because any delays in starting equals delays in arriving.
4. Automate – Don’t do manually what you can do automatically. Look to leverage technology and get acceleration from automation.
5. Eliminate – Prune of your weakest activities and the nonessential task. Separate what’s nice to do from what you need to do.

Have a productive month of April…

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When The Infrastructure Shifts, everything Rumbles….

jeff-bezos-founder amazon

jeff-bezos,founder- amazon

We are witnesses to one of the most significant shifts in human history. Peter Drucker, one of the greatest management thinkers of our time puts it this way:

“In a few hundred years, when the history of our time is written from a long-term perspective, it is likely that the most important event that those historians will see is not technology, not the Internet, not e-commerce. It is an unprecedented change in the human condition. For the first time- literally-substantial and rapidly growing numbers of people have choices.

For the first time, they will have to manage themselves.  “And society is totally unprepared for it.”

To understand the core problem and the profound implications of Drucker’s prophetic statement, we must look first at the context of history –namely, the five ages of civilization’s voice:

first, the Hunter and Gatherer Age;

second, the Agricultural Age;

third, the Industrial Age;

fourth, the Information/Knowledge Worker Age;

and finally, an emerging Age of Wisdom.

Imagine for a moment that you take a step back in time and are a hunter and a gatherer of food. Each day you go out with a bow and arrow or stones and sticks to gather food for your family. That’s all you’ve ever known, seen and done to survive. Now imagine someone comes up to you and tries to persuade you to become what he calls a “farmer.” What do you think your response would be?

You see him go out and scratch the earth and throw little seeds into the ground and you see nothing; you see him watering the soil and removing weeds and still you see nothing. But eventually you see a great harvest. You notice his yield as a “farmer” is fifty times greater than yours as a hunter and gatherer, and you are considered one of the best. What would you do? You would likely say to yourself, “Even if I wanted to, I couldn’t do that. I don’t have the skills and I don’t have the tools.” You just wouldn’t know how to work that way.

Now the farmer is so productive that you see him making enough money to send his kids to school and give them great opportunities. You are barely surviving. Little by little, you’re drawn to go through the intense learning process of becoming a farmer. You raise your children and grandchildren as farmers. That’s exactly what happened in our early history. There was a downsizing of hunters and gatherers of over 90 percent, they lost their jobs.

Several generations pass, and along comes the Industrial Age. People build factories and learn specialization, delegation and scalability.They learn how to take raw materials through an assembly line with very high levels of efficiency. The productivity of the Industrial Age goes up fifty times over the family farm. Now if you were a farmer producing fifty times more than hunters and gatherers and all over sudden you see an industrial factory rise up and start outproducing the family farm by fifty times, what would you say? You might be jealous, even threatened. But what would you need to be a player in the Industrial Age? You would need a completely new skill-set and tool-set. More importantly, you’d need a new mind-set – a new way of thinking. The fact is that the factory of the Industrial Age produced fifty times more than the family farm, and over time, 90 percent of farmers were downsized. Those who survived in farming took the Industrial Age concept and created the industrialized farm. Today, only 3 percent of the people in the United States are farmers, who produce most of the food for the entire country and much of the world.

Do you believe that the Information /Knowledge Worker Age we’re moving into will outproduce the Industrial Age fifty times? I believe it will.We’re just barely beginning to see it. It will outproduce it fifty times-not twice, not three or ten times, but fifty. Nathan Myhrvold, former chief technology officer at Microsoft, puts it this way: “The top software developers are more productive than average software developers not by a factor of 10X or 100X or even 1000X but by 10,000X.”

Quality knowledge work is so valuable that unleashing its potential offers organizations an extraordinary opportunity for value creation. If that is true, just think of the value of unleashing the potential of your children. Knowledge work leverages all of the other investments that an organization or a family has already made. In fact, knowledge workers are the link to all of the organization’s other investments. They provide focus, creativity, and leverage in utilizing those investments to better achieve the organization’s objectives.

Do you believe the Knowledge Worker Age will eventually bring a downsizing of up to 90 percent of the Industrial Age workforce? I believe it. Current outsourcing and unemployment trends are just the tip of the iceberg. In fact, these trends have become a very hot political issue. But the reality is that much of our losses in Industrial Age jobs have less to do with government policy and free trade agreements than they do with the dramatic shift in our economy to the Knowledge Worker Age. Do you think it will be threatening to today’s workforce to learn the new mind-set, the new skill-set, and the new tool-set of this new age? Imagine what it will take. Imagine what it will take for you – what it will take to be a player in this new era. Imagine what it will require of your organization!

A shift to Wisdom Age – Where individually you make choices combined with Knowledge and acquired skills every second…

Your Mind is your greatest Asset…Protect it and make great use of it…Sam Muchai

Good Luck

 

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Efforts Can Change Things…

 

sam muchai insights

One of the fascinating aspects of business and organized movements is that there is correlation between the passion and effort that people bring to a project and the outcome.

This isn’t true for the weather.Accept the days forecast for what it is,because there is nothing you can do about it.But market share,innovation,negotiations,human relations-they can be shifted with the right sort of insight and effort.

The challenge is in understanding when our efforts cant possibly be enough,and in choosing projects and opportunities that are most likely to reward the passion we bring to the situation.

If there is no way in the world you can please that customer with reasonable amount of effort,perhaps its better to accept the situation than it is to kill yourself trying(and failing) to change that persons mindset.

There is a difference between passively accepting every element of your environment (and thus missing opportunities to exploit) and being wise enough to leave the unchangeable alone,or at least work around it.

Remember…Efforts can change things…

Good luck..

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Color Influence On Your Brand Recognition…

 

Human mind avoids complexity and yearns for simplicity;

Why is color increasingly important to a brand’s storyline?
Color increases brand recognition up to 80 percent. And people make a subconscious judgment within 90 seconds. Researchers estimate that anywhere between 62 percent and 90 percent of that assessment is based on color alone. A color that suits your brand—one that quickly becomes a signature brand cue—can make the difference between a company,Individual or at this time;a political party, that seems friendly or indifferent, or one that seems cutting edge or out-of-step.

Do most brands use color as a signature cue?
Many brands have invested billions in color, even if they don’t reference it. Coca-Cola may not call out its bright red to consumers, but it is recognized all over the world.

How does color fit in to a brand’s personality?
Whether we are conscious of it or not, colors have enormous emotional impact. They say babies cry more often in yellow rooms, for example. Dangerous criminals are more subdued when housed in pink rooms. It can even affect performance: Weight lifters put up bigger numbers in a blue room, for instance.

The right colors have a direct impact on how people feel and behave.

Test,Try and Explore ..

Good Luck..

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