Human mind avoids complexity and yearns for simplicity;
Why is color increasingly important to a brand’s storyline?
Color increases brand recognition up to 80 percent. And people make a subconscious judgment within 90 seconds. Researchers estimate that anywhere between 62 percent and 90 percent of that assessment is based on color alone. A color that suits your brand—one that quickly becomes a signature brand cue—can make the difference between a company,Individual or at this time;a political party, that seems friendly or indifferent, or one that seems cutting edge or out-of-step.
Do most brands use color as a signature cue?
Many brands have invested billions in color, even if they don’t reference it. Coca-Cola may not call out its bright red to consumers, but it is recognized all over the world.
How does color fit in to a brand’s personality?
Whether we are conscious of it or not, colors have enormous emotional impact. They say babies cry more often in yellow rooms, for example. Dangerous criminals are more subdued when housed in pink rooms. It can even affect performance: Weight lifters put up bigger numbers in a blue room, for instance.
The right colors have a direct impact on how people feel and behave.
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