Monthly Archives: April 2023

All successful cultural change (books, movies, public health), has a super-simple two-step loop: AWARENESSTENSION–>Loop<– It’s easy to focus on awareness. Get the word out. Hype. Promo. I think that’s a mistake. Because awareness without tension is useless. The tension is … Continue reading →

Debt is a financial miracle. If you buy a property for 20% down, with the bank financing the rest, and it goes up in value by just 10%, your profit is 50%. (I’ll wait while you do the math.) If … Continue reading →