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Monthly Archives: May 2013
Your Strategic Plan…A Story of AOL’s Shaky Road to Growth…
In 1997 America Online greatly increased its subscriber base. With a complete change in its pricing policy, the company went from about 5 or 6 million subscribers to 14 million in a matter of months. That sudden growth caused huge … Continue reading
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The Four Habits that Form Habits…
My friend wants to work out more, but he has a hard time forming the habit (many of you might be familiar with this problem). From having to get dressed to go to the gym, to actually going to … Continue reading
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The brand story is about you, not about the brand…
Why prefer Coke over Pepsi or Safaricom over Airtel or BMW over Toyota? In markets that aren’t natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that’s how it goes … Continue reading
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How To Never Give Up…
– Hope Doesn’t Abandon Us, We Abandon Hope – Here’s How To Never Never Never Give Up The prerequisite to never give up is to be prepared to get up. Winning is not just about knowing where you want to … Continue reading
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