Imagine that you are holding a box that contains something of great value to your customers and no one else has it or can even copy it with-ought great difficulty.
Do you think you could make any money with it?of course you could! That is the holy grail in business -to have something that is both valuable and unique,something that customers really want and makes you different from other competitors.We call such a things Strategic competencies-and you should find yours.
But strategic competencies are not like many other things in business.You cant go anywhere and buy a strategic competency,the way you can purchase a machine,acquire a patent,or even hire an employee.That is because true strategic competencies are different.They are intellectual assets,not physical assets,and they are the hidden drivers behind most successful modern companies.
Look at it this way.The more intellectual content you have in what you do,the better you can perform.The more you can know about designing your services,or making your product, or delivering it to your customers,tastes,or advertising it,or anything else,the more likely it is that you already have strategic competency.You have just got to find it.If you can put your special know-how(which is better and different) into your services or products,you will have a winner.But first you have got to find that unique and valuable knowledge..Keep going.
Later in the week we look at the mix of Strategic Competency…