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Category Archives: Uncategorized
Run toward your fear..
The world best kept secret is that on the other side of your fear,there is something safe and beneficial waiting for you.If you pass through even a thin curtain of fear,you will Increase the confidence you have in your … Continue reading
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Your Strategic Plan…A Story of AOL’s Shaky Road to Growth…
In 1997 America Online greatly increased its subscriber base. With a complete change in its pricing policy, the company went from about 5 or 6 million subscribers to 14 million in a matter of months. That sudden growth caused huge … Continue reading
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The Four Habits that Form Habits…
My friend wants to work out more, but he has a hard time forming the habit (many of you might be familiar with this problem). From having to get dressed to go to the gym, to actually going to … Continue reading
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The brand story is about you, not about the brand…
Why prefer Coke over Pepsi or Safaricom over Airtel or BMW over Toyota? In markets that aren’t natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that’s how it goes … Continue reading
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How To Never Give Up…
– Hope Doesn’t Abandon Us, We Abandon Hope – Here’s How To Never Never Never Give Up The prerequisite to never give up is to be prepared to get up. Winning is not just about knowing where you want to … Continue reading
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Do You Have Strategic Competencies…?
Imagine that you are holding a box that contains something of great value to your customers and no one else has it or can even copy it with-ought great difficulty. Do you think you could make any money with … Continue reading
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Five quick tips to enhance your productivity…
1. Plan – Your plan identifies the who, what, when and where of closing the gap between where you are and where you want to be. 2. Prioritize – Sequence is everything. You don’t put your pants on first and … Continue reading
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When The Infrastructure Shifts, everything Rumbles….
We are witnesses to one of the most significant shifts in human history. Peter Drucker, one of the greatest management thinkers of our time puts it this way: “In a few hundred years, when the history of our time is … Continue reading
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Efforts Can Change Things…
One of the fascinating aspects of business and organized movements is that there is correlation between the passion and effort that people bring to a project and the outcome. This isn’t true for the weather.Accept the days forecast for … Continue reading
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Color Influence On Your Brand Recognition…
Human mind avoids complexity and yearns for simplicity; Why is color increasingly important to a brand’s storyline? Color increases brand recognition up to 80 percent. And people make a subconscious judgment within 90 seconds. Researchers estimate that anywhere between … Continue reading
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