You may have noticed that when you eventually find something, it’s in the last place you looked. Mostly because after that, you stop looking.
And when a long-awaited moment finally arrives, the respite comes just in time, when we’re at the end of our rope. That’s largely because if we give up before then, it never arrives, and because we can probably stick things out longer than we’d like to believe.
Waiting for the hero to save us just in time isn’t nearly as productive as realizing that we have agency. We have the agency to quit when it makes sense to quit (ignoring sunk costs) and we have the agency to dig in deeper when it really matters (acknowledging that it might not work).
When help does arrive, just in time, it’s worth celebrating.
Starting at the top seems like great advice. Deal with the people with power and authority.
Except…
Power and authority aren’t often in the same place.
The real power is usually foundational. What happens when humans interact. The way things are around here. Often, the people who are ostensibly in charge are simply choosing from a few culturally acceptable choices, and those choices are dictated by the foundation.
It might seem like a detour, but it’s actually the cause of change.
For decades, marketers (and politicians) have been working to amplify cultural distress, a hack on our emotions.
Not the tragic emotional distress of being unable to care for your kids, find a place to live or deal with trauma, but the invented cultural distress of modern industrialized societies.
This is the easily created shame of not having a new suit to wear to the garden party, or having to use an old model smartphone instead of the new one. It’s the dissatisfaction of knowing that something ‘better’ is available, and the invented discontent that comes from the peer pressure of being left out or left behind.
Or it might be the social shame that comes from not having a big enough presence on social media, or the fomo that watching other people presenting nothing but happiness online can create.
It can be amplified with a sort of nostalgia for times when everything was perfect, or anxiety about a future when we imagine we won’t have enough.
Fear of this sort of cultural distress pushes us to simply spend money to avoid it. It’s easier to lose your life’s savings and peace of mind to end-of-life care than it is to simply draft a living will. It’s easier to give in to the high-pressure tactics of a real estate broker than it is to look squarely at the feelings that you might not actually get this particular house. Making a budget is hard, paying for not making one is easy.
It turns out that selling an easy and convenient way to avoid social pain is a nearly boundless formula for corporate growth. And so people with a lot of resources are still unhappy, because they succumb to invented narratives about cultural distress–and then, once they buy something to avoid it, discover that it’s still there.
Marathon runners don’t complain about the tired, because getting tired is a necessary component of a well-run race. And human beings are always going to find moments of cultural distress, and it’s up to each of us to decide what to trade (in the short run and the long run) to deal with it. Perhaps it makes sense simply to acknowledge that it’s present.
When it comes to sales,pitch or presentation you want to be on the winning side by using emotions rather than logic.Salt is a need, a glass of chilled margarita is a want.
We are moving to everything want even for what used to be need sector goods or services due to supply of so many choices in the market.
To be successful please follow this mantra and thank me later;
-Lead with wants
-Follow up with value
-Close with price
Emotional savvy salesperson will remember one truth;never try to create a need.
The new ritual, even more than checking the windows and doors before bed, is to check the incoming. Doom scroll a bit, check Slack and email and make sure there are no loose ends.
And then the ritual continues, first thing in the morning as we check the overnights, to make sure everything is still okay.
What if, instead, just for a week, the last thing we did was make a list of exciting opportunities for the future? And if the first thing after waking up was doing some morning pages and jotting down what we’re looking forward to?
There’s plenty of time to check the windows and doors during the rest of the day.
The active imagination has no trouble imagining the negative outcomes of your new plan, your next speech or that meeting you have coming up.
It’s easy to visualize and even rehearse all the things that can go wrong.
The thing is: clear visualization, repeated again and again, doesn’t actually decrease the chances you’re going to fail. In fact, it probably increases the odds.
When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
Rehearsing failure is simply a bad habit, not a productive use of your time.
Posted onJanuary 7, 2021byadminComments Off on “Your future is created by what you do today,not tomorrow-The question you may want to ask yourself is this;Is what I am doing today going to get me to the goal(s) I want tomorrow?”
The biggest opportunity in this life is to fight this two aspects;
1.Self doubt
2.Laziness
All of us can improve our impact and results,its how you keep fighting the above two in your mind,body and soul.
To fight self doubt; read more self help books,blogs,articles etc. Become an avid reader.More so, improve you skills every year – say Leadership,Advanced Excel,Communication etc
On laziness;this is on all of us even the founders of Google and Amazon.The above still helps to fight laziness plus you could add the following; have your goals but break them to daily tasks,weekly and monthly.A daily to do list works wonder for me..yes Daily to do list,if possible please create this an evening before the next day.In addition,read books of people who have done what you want to achieve..Success in anything is neither magic or luck;persistence is the key!
There you go,aim to fight your self doubt and laziness daily.
