When it comes to sales,pitch or presentation you want to be on the winning side by using emotions rather than logic.Salt is a need, a glass of chilled margarita is a want.
We are moving to everything want even for what used to be need sector goods or services due to supply of so many choices in the market.
To be successful please follow this mantra and thank me later;
-Lead with wants
-Follow up with value
-Close with price
Emotional savvy salesperson will remember one truth;never try to create a need.