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Tag Archives: trainings in kenya
Your competitive advantage
People are fickle, but we’re generally rational. When someone makes a choice (hiring, firing, choosing a vendor, buying a soda) they’re using some sort of internal logic and reasoning to support that choice. As a marketer, you win when they … Continue reading
Hope and expectations
They’re not the same thing. Hope can fuel us. Hope can be refilled. Hope opens the door to possibility. Expectations, on the other hand, are a trap. They make us brittle and lead to disappointment. When we raise our hopes … Continue reading