Category Archives: Uncategorized

The scientific rule of thumb is simple: When you make a bold claim, you need significant research to back it up. Telling us that eating vegetables is healthy can be justified by a fairly simple high school science paper. But … Continue reading →

All successful cultural change (books, movies, public health), has a super-simple two-step loop: AWARENESSTENSION–>Loop<– It’s easy to focus on awareness. Get the word out. Hype. Promo. I think that’s a mistake. Because awareness without tension is useless. The tension is … Continue reading →

Debt is a financial miracle. If you buy a property for 20% down, with the bank financing the rest, and it goes up in value by just 10%, your profit is 50%. (I’ll wait while you do the math.) If … Continue reading →

The purpose of an Asset is to create or generate income or reduce certain expense. The purpose of any expense is to create income. The purpose of an income is to generate cash flow.Real cash not invoice amount. The purpose … Continue reading →

If you want reach and engagement, optimizing for small screens is usually the way to go. There are more mobile devices in the world than we can count, and large numbers of people spend their days consuming content from the … Continue reading →

You may have noticed that when you eventually find something, it’s in the last place you looked. Mostly because after that, you stop looking. And when a long-awaited moment finally arrives, the respite comes just in time, when we’re at … Continue reading →

It’s easy to imagine that they are, as it lets us off the hook as habits become negative, or even addictions. If someone else is thriving without the habit we seem to need, then it’s likely a desire pretending to … Continue reading →

Starting at the top seems like great advice. Deal with the people with power and authority. Except… Power and authority aren’t often in the same place. The real power is usually foundational. What happens when humans interact. The way things … Continue reading →

It’s normal to feel it. It changes our careers, our dress and even the way we live our lives. The question is: is it caused by external or internal forces? More often than not, it’s simply something we invent. The … Continue reading →