{"id":356,"date":"2023-04-11T07:41:16","date_gmt":"2023-04-11T07:41:16","guid":{"rendered":"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/?p=356"},"modified":"2024-03-20T08:03:24","modified_gmt":"2024-03-20T08:03:24","slug":"how-to-change-the-world","status":"publish","type":"post","link":"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/?p=356","title":{"rendered":"How to change the world"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/wp-content\/uploads\/2023\/04\/UPcountry.jpg\"><img loading=\"lazy\" width=\"900\" height=\"506\" src=\"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/wp-content\/uploads\/2023\/04\/UPcountry.jpg\" alt=\"\" class=\"wp-image-357\" srcset=\"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/wp-content\/uploads\/2023\/04\/UPcountry.jpg 900w, https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/wp-content\/uploads\/2023\/04\/UPcountry-300x169.jpg 300w, https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/wp-content\/uploads\/2023\/04\/UPcountry-768x432.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<p>All successful cultural change (books, movies, public health), has a super-simple two-step loop:<\/p>\n\n\n\n<p>AWARENESS<br>TENSION<br>\u2013&gt;Loop&lt;\u2013<\/p>\n\n\n\n<p>It\u2019s easy to focus on awareness. Get the word out. Hype. Promo.<\/p>\n\n\n\n<p>I think that\u2019s a mistake.<\/p>\n\n\n\n<p>Because awareness without tension is useless.<\/p>\n\n\n\n<p>The tension is like pulling back a rubber band.<\/p>\n\n\n\n<p>WHY would someone who becomes aware take action?<\/p>\n\n\n\n<p>Is the action to buy the book? To change one\u2019s diet? To vote?<\/p>\n\n\n\n<p>And then the third step, so important it\u2019s often ignored, is:<\/p>\n\n\n\n<p>Why would the person who became aware and then experienced the tension and release\u2026 tell someone else?<\/p>\n\n\n\n<p>So, to recap:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Tell 10 people.\nCreate tension among the 10 so they take action.\nThe action causes each of them to tell 10 people.<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>All successful cultural change (books, movies, public health), has a super-simple two-step loop: AWARENESSTENSION\u2013&gt;Loop&lt;\u2013 It\u2019s easy to focus on awareness. Get the word out. Hype. Promo. I think that\u2019s a mistake. Because awareness without tension is useless. The tension is &hellip; <a href=\"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/?p=356\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[165,164,167,168,169,166,163,162,173,171,175,177,140,172,176,174,157,156,170,146,145],"_links":{"self":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/index.php?rest_route=\/wp\/v2\/posts\/356"}],"collection":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=356"}],"version-history":[{"count":1,"href":"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/index.php?rest_route=\/wp\/v2\/posts\/356\/revisions"}],"predecessor-version":[{"id":358,"href":"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/index.php?rest_route=\/wp\/v2\/posts\/356\/revisions\/358"}],"wp:attachment":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/sam-muchai\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}