{"id":835,"date":"2014-12-03T11:35:23","date_gmt":"2014-12-03T08:35:23","guid":{"rendered":"http:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/?p=835"},"modified":"2017-07-15T11:07:46","modified_gmt":"2017-07-15T08:07:46","slug":"digital-is-slippery","status":"publish","type":"post","link":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/digital-is-slippery\/","title":{"rendered":"Digital is slippery&#8230;"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-809\" src=\"http:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2014\/08\/DSC_2690-300x199.jpg\" alt=\"dolphins group blog\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2014\/08\/DSC_2690-300x199.jpg 300w, https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2014\/08\/DSC_2690-1024x680.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\nWhen you build a building, it stays around for a long time.<\/p>\n<p>When you invest and staff a factory, it&#8217;s something significant, and it lasts.<\/p>\n<p>When Coke gets shelf space at the supermarket, the status quo is powerful and that shelf space might last a generation or two.<\/p>\n<p>Today, the smart money is investing in digital assets, and legions of entrepreneurs are trying to build long-term value online, where it just seems so easy. 100,000 downloads of your new app, or a quick rise to #1 for your new ebook or a million &#8216;hits&#8217; to a new website.<\/p>\n<p>Easy come, easy go.<\/p>\n<p>The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don&#8217;t lead to permission and trust. The privilege of connection.<\/p>\n<p>Everything else is slippery.<\/p>\n<p>Good luck..!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you build a building, it stays around for a long time. When you invest and staff a factory, it&#8217;s something significant, and it lasts. When Coke gets shelf space at the supermarket, the status quo is powerful and that shelf space might last a generation or two. Today, the smart money is investing in [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[641,646,647,642,648,269,473,261,90,461,574,487,507,182,327,293,162,242,440,288,248,462,471,514,549,224,445,496,550,325,120,252,551,459,517,575,622,621,183,555,651,652,116,117,600,548,570,547,527,592,653,566,571,654,34,650,572,567,569,568,553,552,598,593,591,594,597,585,595,596,589,590,586,588,587,599,644,645,199,56,565,577,576,580,581,582,583,584,623,601],"yst_prominent_words":[1223,1222],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/835"}],"collection":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/comments?post=835"}],"version-history":[{"count":2,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/835\/revisions"}],"predecessor-version":[{"id":1259,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/835\/revisions\/1259"}],"wp:attachment":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/media?parent=835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/categories?post=835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/tags?post=835"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/yst_prominent_words?post=835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}