{"id":833,"date":"2014-11-27T11:12:40","date_gmt":"2014-11-27T08:12:40","guid":{"rendered":"http:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/?p=833"},"modified":"2014-11-27T11:15:40","modified_gmt":"2014-11-27T08:15:40","slug":"here-it-is-three-step-marketing-ladder","status":"publish","type":"post","link":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/here-it-is-three-step-marketing-ladder\/","title":{"rendered":"Here it is ; Three-step marketing ladder&#8230;"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-186\" alt=\"how to increase online presence\" src=\"http:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2012\/03\/how_to_add_facebook_like_burton_dolphins_group_emarketing_kenya-300x210.jpg\" width=\"300\" height=\"210\" srcset=\"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2012\/03\/how_to_add_facebook_like_burton_dolphins_group_emarketing_kenya-300x210.jpg 300w, https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2012\/03\/how_to_add_facebook_like_burton_dolphins_group_emarketing_kenya.jpg 465w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Probably worth reviewing at your next marketing meeting (or every marketing meeting)&#8230; There&#8217;s a three-step ladder:<\/p>\n<p>Awareness<\/p>\n<p>Education<\/p>\n<p>Action<\/p>\n<p>Awareness is when someone knows you exist. The knock-knock part of the knock-knock joke, the person who has another interest and trust to want to know more.<\/p>\n<p>Awareness is sexy<br \/>\nYou don&#8217;t need to be known by everyone (or even most people) merely the right ones<br \/>\nAwareness probably isn&#8217;t as much of your problem as you think it is<br \/>\nAwareness-seeking is addictive (and easy to measure)<\/p>\n<p>Education is the story we tell, the transfer of information and emotion from us to the aware consumer.<\/p>\n<p>Most marketers are too self-absorbed to educate well<br \/>\nEducation takes time<br \/>\nEducation takes many forms, but without a doubt, experience is the most trusted and high-impact way to educate<\/p>\n<p>Action is the last step, but the only one that the CFO is measuring. If you sacrifice the first two steps to boost this one, you&#8217;ll regret it.<\/p>\n<p>Natural actions happen more often than ones that require a leap<br \/>\nAnticipated action generates fear<br \/>\n&#8220;Later&#8221; is a much more likely response than &#8220;no&#8221;<br \/>\nMost people aren&#8217;t going to act, but if you treat them well, they might just tell their friends (see awareness &amp; education)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Probably worth reviewing at your next marketing meeting (or every marketing meeting)&#8230; There&#8217;s a three-step ladder: Awareness Education Action Awareness is when someone knows you exist. The knock-knock part of the knock-knock joke, the person who has another interest and trust to want to know more. Awareness is sexy You don&#8217;t need to be known [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[649,641,646,647,642,648,269,473,261,90,461,574,487,507,182,327,293,162,242,440,288,248,462,471,514,549,224,445,496,550,325,120,252,551,459,517,575,622,621,183,555,651,652,116,117,600,548,570,547,527,592,653,566,571,654,34,650,572,567,569,568,553,552,598,593,591,594,597,585,595,596,589,590,586,588,587,599,644,645,199,56,565,577,576,580,581,582,583,584,623,601],"yst_prominent_words":[887,1224,849,932,1225,869,747],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/833"}],"collection":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/comments?post=833"}],"version-history":[{"count":1,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/833\/revisions"}],"predecessor-version":[{"id":834,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/833\/revisions\/834"}],"wp:attachment":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/media?parent=833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/categories?post=833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/tags?post=833"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/yst_prominent_words?post=833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}