![\"dolphins](\"http:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2012\/10\/1267661148_top-10-charming-gestures_5.jpg\" "\\"dolphins")
\nSucceeding in business today is like solving a living jigsaw puzzle.
\nIt is massively complex and complicated.
\nYou can approach the challenge in one of two ways.
\nEmploy a “top-down” design.
\nStart with an image of what the solved puzzle should look like.
\nThen use that image to decide which pieces to add.
\nAnd, more importantly, which to ignore.
\nThat was Steve Jobs’ approach.
\nHe had a very clear picture of the future.
\nAnd of how he was going to create it.
\nHe carefully arranged each and every piece of the Apple puzzle to bring that picture to life in a powerful and believable way.
\nJeff Bezos is taking a similar approach with the Amazon puzzle.
\nOthers take a bottom-up approach.
\nThey have a vague idea of the future.
\nSo they look at every puzzle piece that gets tossed in front of them.
\nAnd try to force fit those pieces to create something of value.
\nBefore they run out of money and passion.
\nEistenin said that it is the theory that decides what can be observed.
\nHenry Ford wrote that his cars were “concrete evidence of the working out of a theory of business.”
\nWhat’s your theory of the marketplace and your unique place in it?
\nSure, you can stay busy creating new “stuff.”
\nRearranging what you see in an attempt to stand out.
\nOr you can start with a theory.
\nOne colored by a deep empathy for the people you hope to serve.
\nThen you’ll see the marketplace with new eyes.
\nAnd those new eyes will guide you and your people to a new future.<\/p>\n","protected":false},"excerpt":{"rendered":"