{"id":390,"date":"2012-11-01T14:15:14","date_gmt":"2012-11-01T11:15:14","guid":{"rendered":"http:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/?p=390"},"modified":"2012-11-01T14:15:14","modified_gmt":"2012-11-01T11:15:14","slug":"useful-and-believable-promises","status":"publish","type":"post","link":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/useful-and-believable-promises\/","title":{"rendered":"Useful and believable promises&#8230;"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-268\" title=\"1292717350_top-10-resolutions-that-improve-your-appearance_9\" src=\"http:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2012\/05\/1292717350_top-10-resolutions-that-improve-your-appearance_9-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2012\/05\/1292717350_top-10-resolutions-that-improve-your-appearance_9-300x300.jpg 300w, https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2012\/05\/1292717350_top-10-resolutions-that-improve-your-appearance_9-150x150.jpg 150w, https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2012\/05\/1292717350_top-10-resolutions-that-improve-your-appearance_9-100x100.jpg 100w, https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2012\/05\/1292717350_top-10-resolutions-that-improve-your-appearance_9.jpg 410w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br \/>\nThat&#8217;s another way to think about marketing.<\/p>\n<p>We only sign up\/pay attention to\/pay for offers from marketers when:<\/p>\n<p>What&#8217;s promised is something we think is worth more than it costs<\/p>\n<p>and<\/p>\n<p>We believe you&#8217;re the best person to keep that promise.<\/p>\n<p>This applies to resumes, meetings and even the kid raking your lawn.<\/p>\n<p>If your marketing isn&#8217;t working, it&#8217;s either because your promises aren&#8217;t useful (and big) enough or we don&#8217;t believe you&#8217;re the one to keep them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That&#8217;s another way to think about marketing. We only sign up\/pay attention to\/pay for offers from marketers when: What&#8217;s promised is something we think is worth more than it costs and We believe you&#8217;re the best person to keep that promise. This applies to resumes, meetings and even the kid raking your lawn. If your [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[139,269,321,261,90,182,327,293,162,242,288,248,224,325,120,252,69,251,230,302,254,20,26,267,91,304,315,113,112,186,71,183,38,185,282,283,104,103,221,27,21,43,96,280,262,65,72,42,155,156,154,157,77,25,88,237,79,205,45,93,94,116,117,130,134,135,275,144,143,99,40,39,92,133,200,125,106,105,49,127,274,256,108,152,151,150,149,126,323,322,176,170,178,180,177,114,28,36,310,181,73,22,227,226,296,147,233,234,236,235,317,85,307,118,82,309,122,123,281,303,76,301,318,142,141,219,316,306,62,63,295,326,128,30,78,44,279,172,6,80,167,271,272,166,222,270,110,68,23,160,223,204,86,291,290,87,75,64,238,115,89,101,100,34,33,284,266,265,124,264,263,9,260,48,67,7,247,158,159,203,278,239,294,47,216,305,70,209,37,210,207,213,214,212,211,208,206,109,215,131,35,168,173,169,145,308,32,298,29,324,286,175,312,314,299,111,74,24,297,311,300,319,287,132,259,258,292,165,289,84,164,249,107,129,253,217,196,195,199,197,192,56,194,193,189,190,188,187,191,55,250,268,255,138,31,137,285,136,218,59,174,61,257,277,273,276,241,240,148,313],"yst_prominent_words":[748,904,869],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/390"}],"collection":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":2,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/390\/revisions"}],"predecessor-version":[{"id":392,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/390\/revisions\/392"}],"wp:attachment":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/media?parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/categories?post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/tags?post=390"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/yst_prominent_words?post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}