{"id":263,"date":"2012-05-16T12:52:26","date_gmt":"2012-05-16T09:52:26","guid":{"rendered":"http:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/?p=263"},"modified":"2012-05-22T17:14:48","modified_gmt":"2012-05-22T14:14:48","slug":"the-flipping-point","status":"publish","type":"post","link":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/the-flipping-point\/","title":{"rendered":"The flipping point&#8230;"},"content":{"rendered":"<div>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-91\" title=\"images2\" src=\"http:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-content\/uploads\/2011\/08\/images2.jpg\" alt=\"\" width=\"263\" height=\"192\" \/><\/p>\n<p>When people say, &#8220;The tipping  point,&#8221; they often misunderstand the concept in Malcolm&#8217;s book. They&#8217;re  actually talking about the flipping point.<\/p>\n<p>The tipping point is the sum total of many individuals buzzing about  something. But for an individual to start buzzing, something has to  change in that person&#8217;s mind. Something flips from boredom or ignorance  to excitement or anger.<\/p>\n<p>It starts when the story of a brand or a person or a store or an  experience flips in your head and it goes from good to bad, or from  ignored to beloved. The flipping point doesn&#8217;t represent the sum of  public conversations, it&#8217;s the outcome of an activated <em>internal<\/em> conversation.<\/p>\n<p>It&#8217;s easy to wish and hope for your project to tip, for it to  magically become the hot thing. But that won&#8217;t happen if you can&#8217;t  seduce and entrance an individual and then another.<\/p>\n<p>Before the tipping point, someone has to flip. And then someone else. And then a hundred more someones.<\/p>\n<p>We resist incremental improvement in our offerings and our stories  because it just doesn&#8217;t seem likely that one good interaction or one  tiny alteration can possibly lead to a significant amount of flipping.  And we&#8217;re right<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When people say, &#8220;The tipping point,&#8221; they often misunderstand the concept in Malcolm&#8217;s book. They&#8217;re actually talking about the flipping point. The tipping point is the sum total of many individuals buzzing about something. But for an individual to start buzzing, something has to change in that person&#8217;s mind. Something flips from boredom or ignorance [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[139,140,90,184,179,182,161,163,162,119,225,224,229,228,120,95,69,146,20,26,91,113,112,186,71,183,38,185,81,104,103,220,221,27,21,43,96,65,72,42,155,156,154,153,157,77,25,88,79,205,45,93,94,116,117,130,134,135,144,143,99,102,40,39,92,133,200,125,106,105,49,127,201,202,108,152,151,150,149,126,176,170,178,180,177,114,28,36,83,181,73,22,227,226,147,85,118,82,121,122,123,76,142,66,141,219,62,63,128,30,78,44,172,6,80,167,166,222,110,68,23,160,223,204,86,87,75,64,115,89,101,100,34,33,124,9,48,67,7,158,159,203,47,216,70,209,37,210,207,213,214,212,211,208,206,109,215,131,35,168,173,169,145,32,29,171,175,111,74,24,132,165,84,164,107,129,217,196,195,199,197,198,192,56,194,193,189,190,188,187,191,55,138,31,137,136,218,59,174,61,148],"yst_prominent_words":[900,898,895,899,897,896],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/263"}],"collection":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/comments?post=263"}],"version-history":[{"count":3,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/263\/revisions"}],"predecessor-version":[{"id":265,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/263\/revisions\/265"}],"wp:attachment":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/media?parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/categories?post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/tags?post=263"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/yst_prominent_words?post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}