{"id":1060,"date":"2016-09-06T12:58:49","date_gmt":"2016-09-06T09:58:49","guid":{"rendered":"http:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/?p=1060"},"modified":"2017-07-14T21:43:31","modified_gmt":"2017-07-14T18:43:31","slug":"marketing-in-four-steps","status":"publish","type":"post","link":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/marketing-in-four-steps\/","title":{"rendered":"Marketing in four steps.."},"content":{"rendered":"

\"dolphins<\/p>\n

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about.<\/p>\n

The second step is to design and build it in a way that people will actually benefit from and care about.<\/p>\n

The third one is the one everyone gets all excited about. This is the step where you tell the story to the right people in the right way.<\/p>\n

The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.<\/p>\n","protected":false},"excerpt":{"rendered":"

The first step is to invent a thing worth making, a story worth telling, a contribution worth talking about. The second step is to design and build it in a way that people will actually benefit from and care about. The third one is the one everyone gets all excited about. This is the step […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[714,715,269,668,473,729,685,261,90,461,574,487,507,182,327,293,162,242,440,288,248,720,722,716,717,462,471,514,549,224,445,496,550,325,120,252,551,725,727,726,459,683,679,731,517,719,575,622,621,183,555,651,652,681,680,730,682,116,117,483,600,548,570,547,527,678,684,674,677,676,675,672,670,671,669,667,592,653,566,718,673,723,571,654,660,657,659,658,655,34,650,572,567,569,568,553,552,701,691,695,692,698,687,697,693,699,689,700,702,696,690,688,694,706,598,705,708,593,591,710,707,594,703,711,597,709,704,585,595,596,589,590,586,588,587,599,644,645,199,56,565,577,576,580,581,582,583,584,721,712,623,601,728],"yst_prominent_words":[747,1163],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/1060"}],"collection":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/comments?post=1060"}],"version-history":[{"count":1,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/1060\/revisions"}],"predecessor-version":[{"id":1061,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/posts\/1060\/revisions\/1061"}],"wp:attachment":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/media?parent=1060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/categories?post=1060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/tags?post=1060"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/yst_prominent_words?post=1060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}