{"id":1779,"date":"2024-02-01T13:11:46","date_gmt":"2024-02-01T10:11:46","guid":{"rendered":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/?page_id=1779"},"modified":"2024-02-01T13:11:46","modified_gmt":"2024-02-01T10:11:46","slug":"agile-product-management-skills-training","status":"publish","type":"page","link":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/agile-product-management-skills-training\/","title":{"rendered":"Agile Product Management Skills Training"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignright\" src=\"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/images\/dolphins_group_online_booking.png\" alt=\"Dolphins Group - Book Now\" width=\"117\" height=\"31\" border=\"0\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>&#8211;<\/strong><strong>Bringing Profitable Products to Market<\/strong><\/p>\n<p><strong>Introduction<\/strong><\/p>\n<p>In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.<\/p>\n<p>This dolphins Agile Product Management training seminar will provide you with a fundamental understanding of how to develop new products and services, as well as providing a useful set of tools and techniques to help you achieve your goals.<\/p>\n<p>This dolphins training seminar will highlight:<\/p>\n<ul>\n<li>The key frameworks and processes for agile product management<\/li>\n<li>Developing a roadmap for new products or services<\/li>\n<li>Forecasting new product volumes and project business case financials<\/li>\n<li>Pricing products\/services, value engineering to market price points<\/li>\n<li>Using agile project management techniques to accelerate the development of new products and services<\/li>\n<\/ul>\n<p><strong><\/strong><\/p>\n<p><strong>Objectives<\/strong><\/p>\n<p>At the end of this dolphins training seminar, you will learn to:<em><\/em><\/p>\n<ul>\n<li>Describe the key frameworks used in agile product management<\/li>\n<li>Recognize key stakeholders and create new product roadmaps to win their support<\/li>\n<li>Analyze the potential demand for new products and services<\/li>\n<li>Explain how to price new products\/services and techniques for tuning value<\/li>\n<li>Demonstrate how to plan and execute product development, from requirements through to testing<\/li>\n<\/ul>\n<p><strong>Training Methodology<\/strong><\/p>\n<p>This dolphins training course will utilize various proven online learning techniques to ensure maximum engagement, understanding, comprehension, and retention of the information presented.<\/p>\n<p>The course will balance expert presentations with engaging and interesting exercises such as case study analysis, designing surveys and questionnaires, designing a new product, quizzes, and discussions.<\/p>\n<p><strong>Organisational Impact<\/strong><\/p>\n<p>Attending this dolphins Agile Product Management training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including:<\/p>\n<ul>\n<li>Adopting a structured approach to product management<\/li>\n<li>Creating and developing new products or services<\/li>\n<li>Selecting the product position in the market<\/li>\n<li>Forecasting product sales and projecting costs<\/li>\n<li>Fostering innovation<\/li>\n<li>Accelerating the delivery of new products and services<\/li>\n<\/ul>\n<p><strong>Personal Impact<\/strong><\/p>\n<p>This dolphins training course will help the participants to strengthen their product management capabilities, including:<\/p>\n<ul>\n<li>Planning and executing new product development more effectively<\/li>\n<li>Producing volume and financial forecasts and projections for business cases<\/li>\n<li>Recognizing where a product or service fits into a market<\/li>\n<li>Applying innovation techniques to accelerate product development<\/li>\n<li>Using value engineering techniques to meet client requirements at associated price points<\/li>\n<li>Regularly delivering incremental value to the organization, through agile techniques<\/li>\n<\/ul>\n<p><strong>Who Should Attend?<\/strong><\/p>\n<p>This training course on Agile Product Management is suitable for a wide range of professionals interested in brand management and marketing, but will greatly benefit:<\/p>\n<ul>\n<li>Marketing Executives<\/li>\n<li>Brand Managers<\/li>\n<li>Key Account Executives<\/li>\n<li>Business Development Professionals<\/li>\n<li>Entrepreneurs<\/li>\n<li>Small to Medium Enterprise (SME) owners and Managers<\/li>\n<li>Sales Executives and Sales Managers<\/li>\n<\/ul>\n<p><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Course Outline<\/strong><\/p>\n<p><strong>DAY 1<\/strong><\/p>\n<p><strong><em>Product Management Frameworks<\/em><\/strong><\/p>\n<ul>\n<li>Product management framework<\/li>\n<li>Product managers role<\/li>\n<li>Success factors in product management<\/li>\n<li>Identifying and managing stakeholder expectations<\/li>\n<li>Innovation frameworks<\/li>\n<li>Reporting framework<\/li>\n<li>Product portfolios and product roadmaps<\/li>\n<li>Opportunity costs in product channels<\/li>\n<\/ul>\n<p><strong>DAY 2<\/strong><\/p>\n<p><strong><em>Researching and Planning<\/em><\/strong><\/p>\n<ul>\n<li>Forecasting sales volumes and revenues<\/li>\n<li>Developing financials for the business case<\/li>\n<li>Recognizing customer needs and product requirements<\/li>\n<li>Value engineering products to the market price points<\/li>\n<li>Developing pricing strategies<\/li>\n<li>Discounting options<\/li>\n<li>Developing the scope of a new product or service<\/li>\n<li>The new product launch playbook<\/li>\n<\/ul>\n<p><strong>DAY 3<\/strong><\/p>\n<p><strong><em>Agile Project Management Techniques<\/em><\/strong><\/p>\n<ul>\n<li>Establishing quality criteria and management<\/li>\n<li>The agile delivery triangle<\/li>\n<li>Types of a project lifecycle<\/li>\n<li>The agile process and planning techniques<\/li>\n<li>Estimating the time required<\/li>\n<li>Burndown charts for delivery control<\/li>\n<li>Quality tools and techniques<\/li>\n<\/ul>\n<p><strong>DAY 4<\/strong><\/p>\n<p><strong><em>Product Management of Sales Strategies<\/em><\/strong><\/p>\n<ul>\n<li>Copywriting tips and tools and techniques for copywriting<\/li>\n<li>Aligning offers to customer needs<\/li>\n<li>Describing the customer experience pathway<\/li>\n<li>Developing and using customer personas<\/li>\n<li>The pitch book and its structure<\/li>\n<li>Reacting to customer objections<\/li>\n<li>Supporting and mentoring colleagues to help increase sales<\/li>\n<li>Developing incentive packages and assessing customer loyalty<\/li>\n<\/ul>\n<p><strong>DAY 5<\/strong><\/p>\n<p><strong><em>Market Analysis for Product Management<\/em><\/strong><\/p>\n<ul>\n<li>The art of competitive positioning<\/li>\n<li>Five considerations in choosing markets<\/li>\n<li>Three market perspectives<\/li>\n<li>The importance of strategic fit<\/li>\n<li>Visualizing a market<\/li>\n<li>Assessing the total market and total accessible market revenues<\/li>\n<li>Assessing the total segment potential and total expected segment revenues<\/li>\n<li>Choosing and discarding market segments<\/li>\n<\/ul>\n<p><img loading=\"lazy\" src=\"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/images\/dolphins_group_online_booking.png\" alt=\"Dolphins Group - Book Now\" width=\"117\" height=\"31\" border=\"0\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong> Dolphins Training &amp; Consultants ltd<\/strong><\/p>\n<p>View Park Towers ,10th Fl ,Utalii Lane &amp; L584-off UN Avenue, Gigiri<strong>.<\/strong><br \/>\nP O Box 27859 00100 Nairobi, Kenya Tel +254-20-2211362\/4\/5 or 2211382<\/p>\n<p>Cell:+254-700 086 219 \/ +254-712 636 404<br \/>\n<a href=\"mailto:training@dolphinsgroup.co.ke\">training@dolphinsgroup.co.ke<\/a> <a href=\"http:\/\/www.dolphinsgroup.co.ke\">www.dolphinsgroup.co.ke<\/a><\/p>\n<p><strong>Your No.1 Corporate Training Partner DIT No.\/ 711<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>We push the human race forward and so do you<\/strong><strong>.. <\/strong> <a href=\"http:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/training-schedule\/#.U0Y4EKKoFwk\"><strong><em>Unleash Your True Potential.!<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &#8211;Bringing Profitable Products to Market Introduction In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yst_prominent_words":[756,2155,1961],"_links":{"self":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/pages\/1779"}],"collection":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/comments?post=1779"}],"version-history":[{"count":1,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/pages\/1779\/revisions"}],"predecessor-version":[{"id":1780,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/pages\/1779\/revisions\/1780"}],"wp:attachment":[{"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/media?parent=1779"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/wp-json\/wp\/v2\/yst_prominent_words?post=1779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}