{"id":1435,"date":"2019-10-19T12:24:42","date_gmt":"2019-10-19T09:24:42","guid":{"rendered":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/?page_id=1435"},"modified":"2019-10-21T11:17:37","modified_gmt":"2019-10-21T08:17:37","slug":"strategic-marketing-communication-skills-trainingnairobi-mombasa-kenya","status":"publish","type":"page","link":"https:\/\/www.dolphinsgroup.co.ke\/dolphins_training\/blogging\/strategic-marketing-communication-skills-trainingnairobi-mombasa-kenya\/","title":{"rendered":"Strategic Marketing and Communication Skills Training,Nairobi and Mombasa Kenya"},"content":{"rendered":"

Strategic Marketing and Communication Skills Training <\/strong>Delivering Strategic and organizational Growth<\/strong><\/p>\n

\"Dolphins<\/a><\/strong><\/p>\n

Why Choose This Training Course?<\/strong><\/p>\n

Success in todays marketplace requires the ability to think strategically about marketing communications. Integrating the fundamentals of strategic marketing communications, such as insight and positioning, with new approaches, like digital and consumer engagement, this program will teach you how to design a solid foundation for a more powerful marketing communications strategy.<\/p>\n

Course Objectives<\/strong><\/p>\n

To Create frameworks for developing strong marketing plans and identifying key marketing decisions prior to executing a communications plan. Understanding the impact of insight in transforming simple observations into extraordinarily profitable campaigns. Acquire tools to properly evaluate the success of a marketing campaign against planned objectives. Learn how marketing is evolving and how your organization can adapt to the changes. Engage in critical discussions around the use of new media forms and how digital has changed the game. To analyze and evaluate the fast-changing field of advertising and promotion which affects global marketing, society and economy and to develop positive communication skills by extending the marketing communication approaches and techniques into effective marketing strategy and programs which are necessary to communicating to target audiences<\/p>\n

Career Benefits<\/strong><\/p>\n

Acquire knowledge and skills on how to create frameworks for asking and answering critical questions regarding marketing communications. One is able to view communications more broadly than traditional broadcast messages, with discussion around the digital era and social media. It will enable one to participate in integrative learning with an emphasis on developing a perfect blend of theory and practice as well as strategy and tactics<\/p>\n

Learning Outcomes:<\/strong><\/p>\n

By the end of this course, participants will be able to:<\/strong><\/p>\n

Learn to conduct strategic planning and build effective marketing and business plans
\nIdentify appropriate vision, mission and strategic options and translate them into<\/p>\n

actionable tactics
\nImplement strategic product development programs through the stages of its life cycle
\nAvoid the commoditization pitfall by developing your augmented product strategy
\nIdentify and isolate strategic pricing options
\nUtilize thorough customer, competitor and market analysis to identify your strategic<\/p>\n

options
\nOptimize market share through market segmentation and targeting strategies
\nGain sustainable competitive advantage through a customer-centric strategy
\nImplement a strategic integrated marketing promotion plan that encompasses sales<\/p>\n

promotional campaigns
\nIdentify and structure marketing channels based on customer expectations<\/p>\n

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Course Content <\/strong><\/p>\n

Introduction<\/strong><\/p>\n

Introduction to Marketing Communications Strategy<\/p>\n