The curious imperative…

Now that information is ubiquitous, the obligation changes. It’s no longer okay to not know. If you don’t know what a word means, look it up. If you’re meeting with someone, check them out in advance. If it sounds too good to be true, Google it before you forward it. If you don’t know what…Read moreRead more

Useful and believable promises…

That’s another way to think about marketing. We only sign up/pay attention to/pay for offers from marketers when: What’s promised is something we think is worth more than it costs and We believe you’re the best person to keep that promise. This applies to resumes, meetings and even the kid raking your lawn. If your…Read moreRead more

Do the (extra) work…

Do the extra work not because you have to but because it’s a privilege. Get in early. Sweep the floor without being asked. Especially when it’s not your turn. Not because you want credit or reward. Because you can. The industrialist wants to suck everything out of you. Doing extra work as a cog in…Read moreRead more

Waiting for all the facts…

“I’m just going to wait until all the facts are in…” All the facts are never in. We don’t have all the facts on the sinking of the Titanic, on the efficacy of social media or on whether dogs make good house pets. We don’t have all the facts on hybrid tomatoes, global warming or…Read moreRead more

Thinking about supermodels…

Models are fairly generic placeholders, attractive men and women who anonymously walk down the runway at a fashion show or stand up for a photo shoot. It’s surprisingly unglamorous and isn’t particularly steady or financially rewarding. Supermodels, on the other hand, are a relatively recent innovation, and they are in a totally different (financial) category….Read moreRead more

Slightly rewarded (slightly punished)…

For most of us, it’s not the big traps that mess us up, it’s the little ones. Every time I break stride and distract myself by checking my email (a hundred times in a bad day), I get a small reward. I get the satisfaction of starting and finishing a project, on time and for…Read moreRead more

Most people…..

Most people don’t care enough to make a difference. Most people aren’t going to buy that new thing you’re selling. Most people are afraid to take action. Most people are too self-involved to do the generous work you’re hoping for. Most people think they can’t afford it. Most people won’t talk about it. Most people…Read moreRead more

It’s a long story..

Isn’t it always? Actually, the long stories are the good ones. About how you found that great job, or discovered this amazing partner or managed to get that innovation approved. If long stories are so great, how come we spend all our lives working for the short ones? The very act of seeking out the…Read moreRead more

Unanimous is not an option…

When you do important work, work that changes things and work that matters, it’s inconceivable that the change you’re trying to make will be met with complete approval. Trying to please everyone will water down your efforts, frustrate your forward motion and ultimately fail. The balancing act is to work to please precisely the right…Read moreRead more

Strategy matters more than ever…

When everyone is playing the same game, your execution is critical. Your store is like their store, your bread is like their bread, so we care very much about the care and skill you put into your product or service. Of course, that still matters, but the revolution of the web means that the way…Read moreRead more