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Efficient or productive?

When time gets short (for new parents or startup founders, for example) we naturally focus on getting efficient. We can remove extraneous details and distractions and magically get much faster at getting tasks done.

But being efficient is not the same as being productive.

Productive is the skill of getting the right things done, so that we accomplish what we set out to do in the first place. The work that matters.

 

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