Polo shirts,Tshirts,leather folders manufacturers and resellers Nairobi Kenya

Posted by admin on April 10, 2015 in Uncategorized |

  Branding during the Industrial Economy During the Industrial Revolution (1830-70) a clear shift was seen with the arrival of brands such as C&A 1841 and Levi’s 1850 (clothing sector); Tabasco 1868 and Heinz 1869 (fast moving consumer goods FMCG sector). However, in those days the power of the distribution chain was in the hands […]

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Branding Basics for You…

Posted by admin on September 4, 2013 in Uncategorized |

    Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours? Simply put, your brand is your promise to […]

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New ways to refreash your Brand…

Posted by admin on June 13, 2013 in Uncategorized |

    Creating a thriving business takes a hefty measure of down-to-earth planning and a heaping dose of real-world savvy. But creativity is the secret ingredient that will set you apart. Below are 10 ways to invent your brand and make it your own. 1. Make Your Name Memorable A business card is a pint-sized […]

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10 Ideas for Event Branding on a Small Budget….

Posted by admin on October 16, 2012 in Uncategorized |

Successful event branding involves more than just slapping your company logo onto a few decorations. It’s about creating a unique experience for the attendees, one that keeps them engaged while also consistently reminding them of your brand. This may be a challenge if you’re on a tight budget. But there are several easy solutions that […]

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The Origin of Brand Management…

Posted by admin on July 3, 2012 in Uncategorized |

  As more brands appeared within same market sectors while competition within categories increased, managing the creation of ads and resulting images was not enough. It is said that in 1931, Neil McElroy changed marketing forever when he wrote the classic memo at Procter and Gamble (P&G), which lead to the creation of the discipline […]

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